PR Measurement in the Digital Age

When the New Surpasses the Tried-and-True

Tuesday, March 19, 2013
5:30 p.m.: Reception and Networking
6-7:30 p.m.: Program and Q&A 

The fundamentals of public relations are timeless – research, writing and relationships will forever be core ingredients for successful communications. However, the digital age has brought with it different platforms and tools to measure our work, and the new times demand that we present our efforts in relevant and impactful ways. Join Chris Foster, vice president, Booz Allen Hamilton, in a conversation about the newest elements of PR that need to be measured in order to effectively demonstrate results. A PR veteran and recent PRSA international conference speaker, Chris will discuss contemporary and up-and-coming measurement trends as well as what it means for the future of PR and brand communications. Participants attending this session will gain practical knowledge about measurement in the digital age that can be put into use at work and with clients the next day. 

Chris FosterChris Foster

Booz Allen Hamilton

 

Thank you to our event sponsor:

 

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Speaker Chris Foster, vice president, Booz Allen Hamilton
Chris Foster is vice president at Booz Allen Hamilton. He is a leader in the firm’s strategy and organization capability, focused on strategic communications within the healthcare business. His professional experience includes a broad knowledge of public health, managed care, healthcare provider groups, media relations, and pharmaceutical marketing, as well ...

Chris Foster is vice president at Booz Allen Hamilton. He is a leader in the firm’s strategy and organization capability, focused on strategic communications within the healthcare business. His professional experience includes a broad knowledge of public health, managed care, healthcare provider groups, media relations, and pharmaceutical marketing, as well as brand communications and reputation management. Throughout his career, Chris has worked in a variety of environments ranging from global public relations agencies and trade associations to national political campaigns and health insurance companies.

Full Description

When?

Tue, March 19, 2013
5:30 p.m. - 7:30 p.m.
(GMT-0700) US/Pacific

Where?

Meltwater
50 Fremont Street, Suite 200
San Francisco, CA 94105
United States