This article originally appeared in Entrepreneur.

Getting coverage in the mainstream press is more than just sending a pitch email to a reporter 

“How do I get coverage in TechCrunch, the Wall Street Journal and other tech pubs?”

I literally get that question every week from founders of tech startups. They know that publicity — especially from credible, respected publications — has the potential to boost company recognition. That could lead to new customers. More funding. Candidate recruitment. Higher company morale. Strategic partnerships. Many other good things can come from great press coverage that is widely …

Meet Catherine "Cat" Brozena,

Founder and Chief Colorist, ColorThisWorld Communications, Inc.

We periodically feature veteran and new PRSA San Francisco members, and tell the story of their public relations career. If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

Why did you join PRSA and what is one of your favorite benefits that the organization provides?

I first joined PRSA while working in my previous role as a Senior Communications Consultant at Kaiser Permanente. During that time, I attended a few webinars and in-person presentations, thoroughly …

Meet Gerard Francis Corbett, APR, Fellow PRSA

Founder, Chair and CEO, Redphlag LLC

We periodically feature veteran and new PRSA San Francisco members, and tell the story of their public relations career. If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

Why did you join PRSA and what is one of your favorite benefits that the organization provides?

I am a 40-year member of the Public Relations Society of America having initially joined the Public Relations Student Society of America in 1974 when I was a …

Meet Lauren Pitcher,

Associate Director of Marketing and Communications, Making Waves Foundation

We will periodically feature veteran and new PRSA San Francisco members, and tell the story of their public relations career. If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

Why did you join PRSA and what is one of your favorite benefits that the organization provides?

I joined PRSA to connect with and learn from other public relations professionals. My favorite benefit of PRSA are the trainings either via webinar, workshop or conference to remain …

Professional Development Workshop Video

Thinking back to all the skills you’ve learned throughout your PR career, what would you tell your younger self about the industry? What tips and tricks did you learn that has helped you navigate the field and stand out for professional advancement?     

Meet Kristina Kelley,

Senior Director of Public Relations E&J Gallo Winery

We periodically feature veteran and new PRSA San Francisco members, and tell the story of their public relations career.  If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

Why did you join PRSA and what is one of your favorite benefits that the organization provides?

I joined PRSA 6 years ago, which is when I transitioned from marketing to a role in PR. One of the best benefits of the organization is the training that they …

Meet Joelle Messianu,

Senior Specialist, Public Relations & Social Media, PlayStation

We periodically feature veteran and new PRSA San Francisco members, and tell the story of their public relations career.  If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

Why did you join PRSA and what is one of your favorite benefits that the organization provides?

I had the opportunity to join PRSA through PlayStation. It is a great opportunity for networking with other PR professionals in the Bay Area.

You have been in PR …

Meet Joy Deinla,

Director of Media Relations (Northwest Region), Macy's

We periodically feature veteran and new PRSA San Francisco members, and tell the story of their public relations career.  If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

You have been in the retail industry for over 20 years.  Share a few ways it has changed over the years and where you see it going.

Over the past 20 years, I have seen technology revolutionize all facets of business. Access to information is where the change has definitely created …

Meet Ana Alanis,

Account Director, PRNewswire

We periodically feature veteran and new PRSA San Francisco members, and tell the story of their public relations career. If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

Why did you join PRSA and what is one of your favorite benefits that the organization provides?

When I returned to the world of Public Relations and Marketing after a stint working for a legal software company, I realized that I needed to get a refresher on new PR trends. In addition to …

Meet Kelly Kimberly,

APR

We periodically feature veteran and new PRSA San Francisco members, and tell the story of their public relations career.  If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

Why did you join PRSA and what is one of your favorite benefits that the organization provides?

I joined PRSA more than 25 years ago because I think it is important to stay current on trends and issues in our industry and PRSA is the best organization at facilitating this. I enjoy both the speakers …