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As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Jordyn Dahl, Entrepreneurship Editor at LinkedIn News, to learn more about her work, how COVID-19 has impacted it and how she spends her free time. Oh, and don't forget to follow her on Twitter (@Jordyn_Dahl).

How did you end up in journalism? 

I fell into it a bit by chance. A friend of mine in college was a designer at the college newspaper and mentioned they were looking for some …

PRSA-SF is taking you deeper inside our chapter awards program, to learn more about each winner – what makes them tick, how their winning entry came about, how much work went into it, and more. 

We are excited to introduce you to the 2020 Foggies' Professional of the Year winner, Curtis Sparrer. 

Tell us more about yourself.

Curtis Sparrer is a principal and co-founder of Bospar PR.

His client work spans B2B, B2C, and every permutation in between. He has delivered stellar results for such clients as PayPal, Unisys, Tetris, and the alien hunters of the SETI Institute.

Business …

This article originally appeared in Entrepreneur.

Getting coverage in the mainstream press is more than just sending a pitch email to a reporter 

“How do I get coverage in TechCrunch, the Wall Street Journal and other tech pubs?”

I literally get that question every week from founders of tech startups. They know that publicity — especially from credible, respected publications — has the potential to boost company recognition. That could lead to new customers. More funding. Candidate recruitment. Higher company morale. Strategic partnerships. Many other good things can come from great press coverage that is widely …