February Program

From Boom to Bust and Back: How PR Pros Can Weather the Cycles

The talk of tech startup "unicorns" has peaked and we're seeing a backlash as VC funding slows. IPOs dwindle, stock prices fall and layoffs and shutdowns emerge.  The market is turning but this time it should be less painful than previous downturns when the industry was younger or merely a casulaty of a broader financial crisis.


Join Bateman Group and a panel of PR professionals who have survived previous market cycles to hear candid discussion about what they've learned during the ups and downs in the tech industry. Topics will include:

•  How to prepare for a downturn
•  Strategies for building out your network
•  Which skills are most important for the long term
•  How to make a market bubble work for you

Sam Whitmore, founder and editor, Media Survey

•  Sarah Cain, Head of Communications, Prosper
•  Netta Conyers-Haynes, Board Member at Large, PRSA San Francisco; Head of Internal Communications, North America, Facebook
•  Larry Yu, Marketing Partner, Accel Partners
•  Amy Ziari, Director of Content and Media Strategy, Bateman Group

Date & Time
Thursday, February 25, 2016
6:00 - 7:00 p.m. - Networking Hour
7:00 - 8:00 p.m. - Panel Discussion

Event Hosts:
Bateman Group
PRSA San Francisco

Hamm's Building Penthouse
1550 Bryant Street, 11th Floor, San Francisco, CA 94102

PRSA-SF and PRSA-SV Members: $25
Non-Members: $35
Students and PRSSA members: $15 (must show ID upon check-in)


Refund Policy:  Credits, but not refunds, of ticket and admission fees will be granted by The Public Relations Society of America-San Francisco chapter to registrants who find they cannot attend the event.  The credit must be requested to the PRSA-SF office (info@prsasf.org).  It will be honored for up to 12 months after the credit is granted.  

Location: Hamm's Building Penthouse (11th Floor)
1550 Bryant Street, 11th Floor
San Francisco , CA 94102

Date: Feb. 25, 2016, 6 p.m. - Feb. 25, 2016, 8 p.m.