Public Schools Under Fire: Using Strategic Communications to Revive a Damaged Brand

Public schools in California are facing a crisis in confidence. Parents, the press, politicians, and the public perpetuate the politically correct view that public education is failing. Instead of improving the tremendous public investment we have made in public schools, critics demand alternatives like charter schools, vouchers, and home schooling. But is the widely held belief that public schools are failing accurate?

Nationally renowned school public relations expert Tom DeLapp, President of Communication Resources for Schools, will talk about challenges and opportunities facing school districts striving to reshape public opinion in a hostile climate.

Learn how communication strategies and effective story telling techniques can be used to market a damaged brand and re-gain support for a once-revered and universally supported institution.  There will be time for audience questions and discussion.

Location: Business Wire
44 Montgomery Street, 32nd Floor
San Francisco , CA 94104

Date: Sept. 27, 2012, 11:30 a.m. - Sept. 27, 2012, 1:30 p.m.