The Power of Brand Journalism: Understanding the Convergence of Media Relations, Content Marketing, SEO and Social Media
Panel discussion followed by workshop
Public Relations continues to quickly evolve well beyond media pitching and placement. PR is much more broad and integrated than ever before with campaigns, content strategy, thought leadership and social media. The lines are blurred between “traditional” and “digital” with endless channels to convey your message.
Today’s PR and communications professional are brand journalists. To help you tell your company or personal brand’s story in an inviting way, join the PRSA San Francisco chapter and hear from some of today’s best media relations experts on their insider secrets and tips on content creation, search engine optimization, and social media
Panelists include:
• Arezu Sarvestani - Social Media Manager at UCSF
• Erica Perng - Director of Communications at Lumosity
• Chris Pappas - Communications Manager at NerdWallet
• Clayton Wood - Founder and CEO at Identity Labs
• Joe Ciarallo - Sr. Director, PR at Salesforce (moderator)
Following the panel discussion, join Clayton Wood for a workshop on 21st Century Media Relations best practices.
Date:
Thursday, November 10, 2016
8:00 a.m. -- 12:30 p.m.
Location:
Women's Building
3545 18th Street
San Francisco, CA 94110
Pricing:
Regular price: $49/PRSA members, $79/Non-members
PRSSA Member Student: $19 (Limited Tickets)
PRSSA Non-Member Student: $39 (Limited Tickets)
NOTE: Special group pricing for groups of 4 or more from the same company. Group price is $100 each for group attendees. If you would like to attend as a group, email our office at info@prsasf.org. Our office will contact you with registration information.
Agenda:
8:00 - 9:00 a.m. < Registration and Networking
9:00 a.m. - 10.00 a.m. Media Relations Panel Discussion
10:00 a.m. - 10.30 a.m. Break
10:30 a.m. - 12.30 p.m. Media Relations Best Practices Workshop
Location:
Women's Building
3545 18th Street
San Francisco
,
CA 94110