Professional Development Workshop

PR Bootcamp: Mastering Media Relations Skills

Everything You Need to Know to Jump-Start Your PR Career

Friday, June 16, 2017
8:00 a.m. -- 1:30 p.m.


This immersive half-day workshop will focus on the key skills PR professionals need to succeed. Whether you’re new to PR or transitioning into leadership roles, this workshop is ideal for PR professionals with (one to four) 1 - 4  years of experience, and professionals looking to add PR value to their companies.

Communications expert, Emily Graham, MWWPR's Group VP of Corporate Communications, will provide the keynote address. In addition to leading a portfolio of professional and financial services clients, Emily is also founder of MWWVerge, a fresh, dynamic and #fearless employee Millennial council centered on driving positive change within MWWPR. Emily’s keynote will focus on how junior PR professionals can elevate their visibility with senior executives.

How Will it Work?

Seasoned industry experts  will lead concurrent sessions focusing on the most relevant PR topics. Attendees will have the chance to work in small groups to learn best practices for writing, research, finding the story, and (sometimes, most importantly!) “PRing” yourself.

Concurrent session topics include:

  • PR Writing for Pitching: Tips and tricks on how to write that perfect pitch to land coverage from top-tier reporters.
  • Best Practices for Media Research: Strategies for identifying and targeting the correct media to build the best media lists.
  • How to Find the Best Story: Tools for finding compelling narratives in internal data, market research, and executive’s stories to connect with broader audiences.
  • PR Everything... Including Yourself: Best practices for identifying meaningful ROI to "PR your PR," internally and externally.

Live Media Pitching 

We'll end the workshop with a live pitching session where attendees can talk to journalists from a variety of sectors to actively practice the skills that were taught during the workshop. Feel free to come with stories from active clients!

Next15 Communications
100 Montgomery Street, 16th Floor
San Francisco, CA 94104


PRSA Member: $65; Non-PRSA Member: $80
PRSSA Student Member: $35; Non-PRSSA Student Member: $40

Group Discounts are available.  Please email our office at if you would like information about group registration for your company or organization.



Thanks to our event sponsor:

Location: Next15 Communications
100 Montgomery Street, 16th Floor
San Francisco , CA 94104

Date: June 16, 2017, 8 a.m. - June 16, 2017, 1:30 p.m.