Inspiring Action: The Future of Influencer Marketing
Monthly Program:
Inspiring Action: The Future of Influencer Marketing
Tuesday, May 16
5:30 - 7:30 p.m.
How do we create authentic influencer relations programs at scale? What is the best approach to work with influencers across channels to engageour clients' core communities? What's up-and-coming across the influencer industry?
Join us to explore these questions and more, with our friends from the leading full-service marketing agency, Edelman, and fashion-forward-host, Aimee Rancer of The Ohio Transplant. They'll explore best practices from Edelman's influencer marketing platform, Starview, while sharing case studies from across practices to leave you inspired!
| Aimee Rancer (Host) Content Manager | Pinterest San Francisco | San Francisco Blogger Aimee Rancer is a local San Francisco blogger, behind the Ohio Transplant by night and copywriter for Pinterest by day. Aimee is quickly blending in with the Bay Area s a local native fashionista. She loves re-creating inspiring outfits and appreciating the time and effort that goes into every design and fabric. |
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| Laura Burch (Panelist) Senior Vice President | Edelman San Francisco | Integrated Communications Marketing Laura Burch leads the Brand team in the San Francisco office where she drives operations, oversees the Western Region influencer marketing team and leads the Campari and PurePoint Financial businesses. Laura is also an integral part of growing the San Francisco office’s consumer and influencer marketing business, to continuously evolve and exceed clients expectations. |
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| Amy Verhey (Panelist) Account Supervisor | Edelman San Francisco | Integrated Communications Marketing Amy Verhey is an Account Supervisor for Edelman San Francisco were she develops integrated communications programs for Ghirardelli, Adobe, Netflix and The North Face. She is Edelman’s consumer lead as part of the Western Region influencer marketing team, supporting a wide array of clients across verticals to develop tailored influencer programs with earned media extensions. |
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| Anna Kowalczyk (Panelist) Account Supervisor | Edelman San Francisco | Integrated Communications Marketing Anna Kowalczyk is an Account Supervisor for Edelman San Francisco, working across our Digital teams, currently supporting Charles Schwab and HP’s diversity work. Anna is the corporate lead on our Western Region influencer marketing team looking beyond traditional bloggers when strategizing and creating influencer programs. |
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| Amanda Mizrahi (Panelist) Account Supervisor | Edelman San Francisco | Integrated Communications Marketing Amanda Mizrahi is an Account Supervisor for Edelman San Francisco Edelman, working on the Adobe digital business. As part of our Western Region influencer marketing team, Amanda leads digital partnerships working with our paid media team to ensure each program is uniquely amplified across channels. |
Agenda:
5:30 - 6:30 p.m. – Registration & Networking
6:30-7:30 p.m. – Panel and Q&A
Cost:
PRSA-SF Members: $25
General/Non-members: $40
Students & PRSSA Members: $15 (must show student ID upon check-in)
Location: Edelman San Francisco, 525 Market Street, San Francisco, CA 94105
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Refund Policy: Credits, but not refunds, of ticket and admission fees will be granted by The Public Relations Society of America-San Francisco chapter to registrants who find they cannot attend the event. The credit must be requested to the PRSA-SF office (info@prsasf.org). It will be honored for up to 12 months after the credit is granted.
Location:
Edelman
525 Market Street
San Francisco
,
CA 94105