Ethics in ACTION: In observance of PRSA's "Ethics Awareness Month"

Monthly Program:

Ethics in ACTION:  In observance of PRSA's "Ethics Awareness Month"

Tuesday, September 19
12:00 - 2:00 p.m.



In today’s media landscape, it is becoming more difficult to tell truth from fiction, and is contributing to the publics overall sense of skepticism. This environment is unforgiving of dishonesty and immorality, and will punish those who behave unethically with a loss of customers, decreased stock prices and damaged reputation. Join us for a discussion on the lessons we learn and skills we can implement to communicate morally and effectively.

Location: WeWork SOMA, 156 2nd Street, San Francisco, CA 94105


Ayele K. Ajavon, Internal Communications Manager, Autodesk
Ayele is an internal communications manager at Autodesk where she works to ensure Autodesk’s employees are informed and motivated. Ayele has had a dynamic career in public relations having worked at Bank of the West, the International Association of Business Communicators, Lincoln Financial Group and VisitPhilly. She also serves as the Chair of Diversity and Inclusion on the board of the San Francisco chapter of the Public Relations Society of America.

Mitchell Friedman, Ed.D, APR, Leadership and Communications Skills Educator, Trainer, and Coach, Naval Postgraduate School and University of San Francisco
Mitchell is a public relations professor, teaching PR strategy, marketing and ethics to his students at USF, Naval Post Graduate School and Institute of Advanced Advertising Studies. He is also the founder and strategic consultant for Mitchell Friedman Communications.

Jacob Warwick, Founder and CEO, ThinkWarwick
Jacob is the founder and CEO of ThinkWarwick Communications, a branding and marketing agency who’s worked with companies such as Under Armor, Uber, Xerox, and Microsoft. He frequently contributes his marketing insights to Forbes, Entrepreneur and AdWeek.

Moderated by Michele Horaney, APR, PR Consultant, Thought Leader Public Relations
Michele is a PR consultant and founder of Thought Leader Public Relations where she focuses on social responsibility. She is a former PRSA San Francisco chapter president, and serves on the board of directors of the Peralta Community Colleges Foundation. 

12:00 - 12:30 p.m. – Registration & Networking
12:30 - 2:00 p.m. – Panel and Q&A

PRSA-SF Members: $25 (must provide PRSA member number when registering)
General/Non-members: $40
Students & PRSSA Members: $15 (must show student ID upon check-in)

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Refund Policy:  Credits, but not refunds, of ticket and admission fees will be granted by The Public Relations Society of America-San Francisco chapter to registrants who find they cannot attend the event.  The credit must be requested to the PRSA-SF office (  It will be honored for up to 12 months after the credit is granted.  

Location: WeWork
156 2nd Street
San Francisco , CA 94105

Date: Sept. 19, 2017, noon - Sept. 19, 2017, 2 p.m.