SECURITY THREATS: Harmful for your Brand and Reputation
As companies and organizations strengthen their online branding with more content marketing and deeper websites with hundreds of pages, security against breaches become expensive business investments.
When a security breach occurs, everyone knows someone who is affected from loss of data, hoax, financial theft, and so much more. The internal crisis communications team meets morning, noon, and night to monitor the situation where every detail of every turn of events is documented, monitored, analyzed, and acted upon. The PR implications for damage to the brand are intense; all eyes turn to the customer to help alleviate fears, keep them loyal, and ensure damage control.
Please join us for an enlightening and engaging conversation with Sean Smith, past assistant secretary for public affairs at the US Department of Homeland Security, and currently SVP, crisis communications, at Porter Novelli, and Larry Kamer of Kamer Consulting Group, 30-year veteran in public affairs and crisis management as a political campaign manager, legislative staffer, consultant, entrepreneur, and executive at large PR agencies.
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