Tips for Integrating Paid, Owned and Earned Social Media – and Living To Tell
The worlds of PR and social media are changing rapidly, and successful PR pros will need to survive - even thrive - in the 'cloverleaf' of paid, owned, earned, and shared content. How can the PR practitioner win in a world where owned, earned, and paid media must all work closely together?
Learn from Kaiser Permanente's director of social media, Vince Golla, as he shares case studies and perspectives from the organization's very successful integrations.
Date & Time
Wednesday, January 20, 2016
5:00 – 7:00 p.m.
Octopus Literary Salon
2101 Webster Street, Oakland, CA
PRSA-SF and PRSA-SV Members: $25
Students and PRSSA members: $15 (must show ID upon check-in)
About Vince Golla:
Vince Golla is Director of Social Media at Kaiser Permanente. He was appointed to the role in 2009 and has worked at Kaiser Permanente since 2005. A Bay Area native, his "first" career was as a reporter and editor in the Contra Costa Times newspaper organization for 16-plus years, followed by a stint in Internal Communications at PeopleSoft.
Refund Policy: Credits, but not refunds, of ticket and admission fees will be granted by The Public Relations Society of America-San Francisco chapter to registrants who find they cannot attend the event. The credit must be requested to the PRSA-SF office (firstname.lastname@example.org). It will be honored for up to 12 months after the credit is granted.
The Octopus Literary Salon
2101 Webster Street
Oakland , CA