ATTENTION: all rules must be followed for qualification. Any submissions with missing elements will be disqualified.
The awards program is open to all public relations professionals in the San Francisco Bay Area, including PRSA members and non-members.
You may submit to any and all categories but cannot nominate the same agency for the small, midsize and big agency awards nor the same person for the young professional and professional of the year awards.
Materials (campaigns, case study work) for consideration must have been completed during the period between June 1, 2019 to May 30, 2020.
The early submissions period will be open between June 15, 2020 and June 30, 2020 and will include discounted rates. The open submissions period will occur between July 1, 2020 and September 15, 2020 and will include regular rates.
Each submission must accompany an entry fee by the September 15 deadline. Any entry without a corresponding entry fee will be deemed invalid.
IMPORTANT: Each submission must include a 300-word overview AND supporting materials in PDF Format (supporting materials must include Objective, Strategy, Execution and Results).
Judging will be performed by a sister PRSA chapter assigned by PRSA National. Prior to forwarding the entries to the judges, the PRSA San Francisco Bay Area Awards Committee will review each entry for the appropriateness of category and may make changes where appropriate. Decisions of the committee are final.
Requests for additional information and specific questions about the competition can be directed to Katina Tinka Bush, 2020 Awards Director at firstname.lastname@example.org.
Information regarding membership can be directed to PRSA San Francisco Bay Area Chapter Membership Director John Vernon at email@example.com.
The PRSA San Francisco Bay Area Chapter Foggies Awards Night is still in the planning phases. However, any parties interested in sponsoring the awards ceremony should email firstname.lastname@example.org.
Small Agency of the Year - 1 - 20 (in Bay Area offices): This award celebrates the accomplishments of a PR agency with less than 20 employees.
NEW: Midsize Agency of the Year - 20 - 49 (in Bay Area offices): This award celebrates the accomplishments of a PR agency with 20 - 49 employees.
Large Agency of the Year - 50+ (in Bay Area offices): This award celebrates the accomplishments of a PR agency with more than 50 employees.
Best In-House PR Team of the Year - This award celebrates the accomplishments of an in-house PR team.
Rising Star of the Year (1 - 5 years of experience) - This award celebrates the accomplishments of a young professional in the public relations profession. It recognizes the spirit of the next generation of leaders and awards a young professional with less than five (5) years of experience.
Professional of the Year (5+ years of experience) - This award honors the accomplishments of one exceptional public relations professional. It recognizes the professional achievements and activities that have advanced the profession and the practice of public relations during the year.
Project & Campaign Recognition:
D&I Campaign of the Year - This award celebrates a PR campaign that embodies and demonstrates key values in diversity and inclusion.
Campaign of the Year - This award celebrates the best overall public relations campaign from the past year.NEW: Crisis Communications Campaign of the Year - This award celebrates the top comprehensive crisis communications plan over the past year. For the 2020 submissions, we are looking for non-COVID-19 communications in this category. Please submit COVID-19 related programs under the “Annual Corporate Social Responsibility Honor Award” category.
NEW: Standout Tactic of the Year - This award celebrates a single tactic that rose above the rest over the past year. Tactics are the activities that a team implements to carry out each strategy.
NEW: Corporate Social Responsibility Honor Award - Each year this award recognizes the top corporate social responsibility communications plans, tactics, programs and/or campaigns for a specific widespread issue. This year (2020), we are recognizing efforts related to COVID-19 communications.
If you have any questions regarding the awards submission process, please email email@example.com.