Job Information

  • Description:

    Press Relations and Media Specialist II
    Public Health Institute

    Posting Number: #047-20
    Position Title: Press Relations and Media Specialist II
    Application Link: Apply here!

    The Public Health Institute (PHI) is hiring a Press Relations and Media Specialist II. The Press Relations and Media Specialist II is responsible for maintaining and developing PHI's press and media outreach; promoting the work and brand of PHI and its programs; and writing and placing articles and opinion pieces that enhance PHI's media presence and reflect organizational priorities and messages. They will also provide general writing and editing support in a small communications department that requires a shared approach to work and a willingness to take on whatever task is at hand.

    The work of PHI and its 200+ program routinely breaks new ground in public health research, policy and practice, and is regularly covered in top-tier print, broadcast and radio networks across the country and around the world. PHI seeks a dynamic, creative and connected PR/Media specialist to grow this work. You are a superb writer and editor, with existing relationships in the media world, an understanding of how to frame tricky topics and a demonstrated ability to translate academic/medical/public health-speak into dynamic, compelling and actionable messages. Your expertise, insight and timing will help place stories that will drive practice change, craft op-eds that will move legislators to support important policies, and ensure that the innovative and effective work of PHI's leadership and programs gets out into the world so it can truly make a difference. You understand how to leverage social media, design, and video to strengthen the messaging and impact of your press and media work. You are able to proactively understand and integrate language, messaging and a work approach that contributes to a richer understanding of racial and social justice issues and their connection to health.

    The Public Health Institute is a large non-profit public health organization conducting a broad range of public health research, training, and technical assistance programs in California, throughout the nation, and around the world. As one of the largest and most comprehensive public health organizations in the nation, we are at the forefront of research and innovations to improve the efficacy of public health statewide, nationally and internationally. PHI was distinguished as one of the top 50 "Best Non-profit Organizations to Work For" by the Non-Profit Times in a national search. To learn more about our meaningful work visit

    Essential Duties & Responsibilities


      • Lead press relations development, including:

        • Prepare articles and press releases for the media


        • Identify and cultivate relationships with journalists


        • Write, edit, pitch and place feature stories, opinion pieces and other earned media


        • Develop, cultivate and enhance on- and off-line channels and strategies to increase engagement with targeted media and outlets


        • Participate in development of novel and proactive media and outreach engagement efforts including campaigns and advocacy efforts


        • Recommend and implement media strategies for release of new products, including messaging, talking points, campaigns, positioning and dissemination channels


        • Work with a large cohort of internal stakeholders to develop a proactive system to identify media opportunities and support implementation


        • Gather and disseminate timely information to media and staff
        • Provide media training and consultation as needed

      • Conceptualize and create digital and print collateral for PHI's work, initiatives and events:

        • Write, edit and proof a wide variety of materials, maintaining consistent PHI voice. Examples include op-eds, blogs, marketing collateral, fact sheets, position papers, website and social media content, and conference presentations;


        • Create new publications as needed, moving products through production from start to finish;


        • Continually monitor new publishing platforms and design tools to identify new opportunities to position PHI's content and enhance the user experience for PHI's audience.

        • Support administrative staff and project directors with communications needs.

    Minimum Qualifications


        • Bachelor's degree (Masters preferred) in mass communication, journalism, public health, public policy, English, marketing or related field or equivalent


        • 5 years of professional press/media experience, preferably from within a public health, academic or research institution, included demonstrated ability to pitch and place high-visibility feature stories and/or opinion pieces


        • Established press and media contacts, preferably in health/science/academic beats


        • Exceptional writing and editing skills


        • Exceptional verbal and written English communications skills


        • Creative, collaborative and problem-solving approaches to work


        • Strong organizational skills and attention to detail


        • Ability to work independently and as part of a team


        • Demonstrated comfort with use and integration of new and emerging technologies into workflow, press strategy and outreach


        • Ability to multi-task and meet time-driven deadlines

    Desired Qualifications

        • Experience with public health/academic/research professionals and content preferred


        • Spokesperson/media training experience preferred


        • Demonstrated understanding of racial and social justice work from a communications perspective


        • Marketing/promotional experience


        • Familiarity with Facebook Ads and/or Google Ad Words


        • Experience with Adobe Creative Cloud tools, online design tools, video editing, and CMS and CRM platforms


        • Availability for occasional light travel

    Important Information


        • Please send cover letter, resume, one example of earned media coverage and two writing samples when applying to this position.


        • This is a full-time (40 hours per week) position based in Oakland, CA or Sacramento, CA. Frequent travel to Oakland would be required if position if based in Sacramento.


        • This position is eligible for PHI's full suite of benefits including but not limited to medical, dental, and vision coverage, health care and dependent care flexible spending accounts, and generous time off.


    How to Apply


        • To apply for any position, you must create an account on PHI's job application site ( After creating your account, you may search job listings for open positions and apply. To apply for this specific position, click here (


        • This position requires that you submit resume and a cover letter. In your cover letter, please describe why you are enthusiastic about this opportunity and why you think you are a good fit for the position.


    The Public Health Institute is proud to be an EEO/AA employer. We recognize the value of having a staff that brings a wide range of perspectives to this work based on language, ethnicity, race, gender, socio-economic background, political beliefs, disability and sexual-orientation. We are committed to maintaining a diverse, multicultural working environment and particularly support applications from individuals with lived experience in the communities we seek to serve.

    Thank you for your interest in working with us at PHI. Do you have questions about this opportunity? If so, email our recruitment team at Please do not email your resume to us as we only accept applications through PHI's job application site ( Given the high volume of responses we receive from a combination of job boards, please allow up to one week for a reply.

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  • URL:
  • Location: Oakland, CA
  • Starts On: Feb. 28, 2020, 10:24 p.m.

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  • Public Health Institute

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