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Accreditation in Public Relations (APR)

PRSA-SF is committed to offering professional development programming to help members sharpen their skills and obtain their Accreditation in Public Relations (APR).

Internationally recognized, the Accreditation in Public Relations (APR) integrates timeless communications principles with contemporary strategies and tactics. The process of earning your APR takes your skills to the next level by exposing you to today’s cutting-edge strategies and practices, assessing your skills to identify strengths and opportunities for growth, and demonstrating your personal and professional commitment to excellence.

Pursuing the APR gives you direct access to top public relations leaders—APR holders who will guide you through the process of achieving the Accreditation—and provides the tools you need to distinguish yourself as a luminary in the public relations field.


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What can APR do for you?

Naomi Sigler Hunter, APR

“I pursued the APR because I wanted to strengthen my knowledge of communications theory, ethics and crisis communications so that I could be more effective in my position as the communications director for a public school district. Having a base of knowledge and familiarity with public relations best practices gives me confidence that my advice is sound, and provides me with concrete evidence to back up my recommendations.”  — Naomi Sigler Hunter, APR