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Accreditation in Public Relations (APR)

The Accreditation in Public Relations (APR) credential sets public relations and communications professionals apart from their peers, positioning them as outstanding practitioners. The APR communicates professional expertise, plus personal and professional dedication to high standards and ethical values.

PRSA-SF is committed to offering professional development programming, including support to those who which to pursue their Accreditation in Public Relations (APR). Financial support is available.

How it Works

APR Process Graphic

Get Started

Interested in beginning your APR journey? Explore the APR website for more resources. Or, email with the subject line, "I'M INTERESTED IN THE APR!" We’ll put you in touch with our APR chairperson who can guide and support you.


Visit the APR Website


APR Testimonial
APR Testimonial