Annie Moore

Message from Annie Moore - 2017 PRSA Board President

My fellow PRSA San Francisco members, I am honored to be the 2017 Chapter president and excited about the year ahead!

The PRSA San Francisco board met in December to work on chapter initiatives for the year. Each of the programs, resources, events and initiatives are run by a talented and experienced group of inspiring volunteers who have our members’ interests first and foremost. They are moving full steam ahead and demonstrate how PR professionals are dedicated to the advancement of the professional.

A few of the exciting events/initiatives to look for this year:

  • Programs: Most members know we have programs that are typically held monthly. We kicked off our first program on Personal Branding & Executive Positioning in an Integrated Age with PRSA National speakers, James Walker (counsel to C-suite on social engagement & digital content) and Amanda Miller Littlejohn (personal branding advisor). We are looking to have additional topics on influencer marketing, starting your own consulting firm, and much more. Two professional development workshops are slated for the Spring and Fall, and we’re continuing our partnership with PRSA Silicon Valley on “Inside the Newsroom.”
  • Second Thursdays: The monthly networking events on “Second Thursday” bring together all avenues of the public relations profession to network, socialize and learn about exciting job opportunities. Get in touch if you’re interested in hosting or sponsoring an event.
  • APR Boot Camp: PRSA San Francisco, in partnership with PRSA Silicon Valley and the California Schools Public Relations Association (CALSPRA), will host an APR Boot Camp on March 18. This one-day intensive introduction begins a several-months course to prepare and advance through the Readiness Review™ and take the computer-based Examination for Accreditation in Public Relations (APR) or Accreditation in Public Relations + Military Communication (APR+M). The course is designed for members of PRSA-SF and SV with more than five years of experience. If you have been thinking about getting your accreditation, this is the perfect opportunity to get started.
  • Diversity & Inclusion Video Campaign: The Diversity and Inclusion Committee is developing a documentary-style video to inspire PR professionals and raise awareness about the need for diversity in the industry – empowering all of us to be advocates. Look for a special debut to be held at one of our upcoming events. This team has done a stellar job and came in 2nd place for the 2016 PRSA Chapter Diversity Award.
  • New PRSA San Francisco Website: A great deal of work was done in 2016 to revamp the look and feel of our email marketing – let us know your thoughts on the new format for the “Weekly Insider.” And now, we are diving in for a website redesign to make it a much more visually-appealing and user-friendly site.
  • 2017 International Conference: It’s not too soon to start planning for the PRSA International Conference October 8-10 in Boston. This event is an incredible resource for PR practitioners. The entire membership benefits from this event because some of our board members attend each year to bring back ideas for program and workshop speakers.

This is just the start. We are focused on making 2017 a great year for you, our members and future members. Please let us know what we can do to help, and feel free to reach out to me or any PRSA San Francisco board member at our chapter programs. Experience first-hand the vibrancy of our chapter by getting involved and sharing your talents as a volunteer.

Thank you for being a part of PRSA San Francisco. I hope to meet many of you at an upcoming event.


Annie E. Moore

2017 PRSA San Francisco Chapter President