Alena Sanderson


Director, Membership

Account Executive, Zeno Group



Alena is an account executive at Zeno Group working across B2B technology brands spanning hardware to software. Her client experience includes AI, cloud, data visualization/management, cybersecurity and semiconductors. ​Alena’s passion for reading and writing keeps her well-apprised of the media landscape and informs bold media campaigns that maintain and grow brand awareness for her clients. She particularly enjoys working within the manufacturing and public sector verticals.

Prior to Zeno, Alena earned a bachelor’s degree in journalism and mass communications from the Walter Cronkite School at Arizona State, where she received an award in innovation for designing and implementing a campaign launching a campus-wide initiative. She also served two years on the board of her university’s PRSSA chapter and as an official national assembly delegate.