Sarah McBride is the 2021 Director, Communications for PRSA-SF and is a public relations leader in the public sector, having worked both for the federal government and in higher education. Sarah joined PRSA-SF in 2019 and served as a member of the 2020 PRSA-SF Communications Committee. When it comes to public relations, she is mission-driven and loves to combine analytical assessment and strategic planning to produce effective communications. Most recently, Sarah moved to Dallas, Texas to be closer to family during the pandemic, but remains in higher education working at The University of Texas at Arlington and will be serving PRSA-SF and the Bay Area remotely during 2021. In her spare time, you can find her acting in short films and watching stand-up comedy.