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PRSA SF Bay Area Chapter Awards

The Foggies PR Awards

The PRSA San Francisco Bay Area Chapter Awards Program (The Foggies) recognizes the San Francisco Bay Area’s best public relations programs and the brightest professionals who bring them to life. Entries should demonstrate the highest standards in our profession and showcase the importance of public relations in the Bay Area business community.  

This awards program is open to public relations and communications professionals from agencies, consultancies, in-house teams and nonprofits from across the Bay Area. You've done the hard work – time to show it off!



2024 Competition Deadlines

Applications Open NOW!

Applications Close: August 31, 2024 

Stay informed on all things Foggies by signing up for the PRSA-SF chapter newsletter here.


Submit Your Entry


PRSA SF Bay Area Chapter Member: $99 Regular Rate
PRSA National Member: $125 Regular Rate
Non-PRSA Member: $150 Regular Rate

Early Bird Rate: Now through July 5, 2024 (Save $25!)
Regular Rate: July 6 - August 31, 2024

Remember: You can start your application at any time (locking in a lower rate), and update or finish until the submission deadline.


2024 Foggies Awards Ceremony

Mark your calendars for the evening of Thursday, October 24, 2024! Details are still forthcoming, but those interested in sponsoring the event should reach out to Stephanie Koenig at


  • ATTENTION: all rules must be followed for qualification. Any submissions with missing elements will be disqualified.
  • The awards program is open to all public relations professionals in the San Francisco Bay Area, including PRSA members and non-members.
  • You may submit to any and all categories but cannot nominate the same agency for the small, midsize and big agency awards nor the same person for the young professional and professional of the year awards.
  • Materials (campaigns, case study work) for consideration must have been completed during the period between May 1, 2023 to June 23, 2024.
  • The early submissions period will be open June 24 through June 30, 2024 and includes discounted rates. The open submissions period will occur between July 1, 2024 and August 31, 2024 at the posted regular rates.
  • Each submission must accompany an appropriate entry fee by the listed deadline. Any entry without a corresponding entry fee will be deemed invalid.
  • IMPORTANT: Each submission must include a 300-word overview AND supporting materials in PDF Format. This PDF should include four key elements: Objective, Strategy, Execution and Results. These can also be presented as a traditional Research, Planning, Implementation and Evaluation structure. Entries for Team and Personal Awards must include the 300-word overview, but may include examples of work as supporting materials.
  • Judging will be performed by a sister PRSA chapter assigned by PRSA National. Prior to forwarding the entries to the judges, the PRSA San Francisco Bay Area Awards Committee will review each entry for the appropriateness of category and may make changes where appropriate. Decisions of the committee are final.
  • Requests for additional information and specific questions about the competition can be directed to Stephanie Koenig, 2024 Awards Director at
  • Information regarding membership can be directed to PRSA San Francisco Bay Area Chapter Membership Director Katina (Tinka) Bush at
  • The PRSA San Francisco Bay Area Chapter Foggies Awards Ceremony, scheduled for Thursday, October 24, 2024, is still in the planning phases. However, any parties interested in sponsoring the awards ceremony should email

Categories & Past Winners

Chapter Awards:

  • Leadership Award: This award recognizes an individual for exemplary contributions to the PRSA San Francisco Bay Area Chapter. Finalists are formally nominated by the PRSA-SF Board of Directors, and presented to Awards Committee for consideration.

Team Awards:

  • Small Agency of the Year - 1 - 20 (in Bay Area offices): This award celebrates the accomplishments of a PR agency with less than 20 employees.
  • Midsize Agency of the Year - 20 - 49 (in Bay Area offices): This award celebrates the accomplishments of a PR agency with 20 - 49 employees. Sponsor: Businesswire
  • Large Agency of the Year - 50+ (in Bay Area offices): This award celebrates the accomplishments of a PR agency with more than 50 employees.
  • Best In-House PR Team of the Year - This award celebrates the accomplishments of an in-house PR team.
    • 2019 Winner: Hewlett Packard Enterprise (HPE)


Individual Honors: 


Project & Campaign Recognition:


About PRSA San Francisco Bay Area

Founded in 1947 and one of the five founding Public Relations Society of America (PRSA) Chapters, we are the Public Relations Society of America, San Francisco Bay Area Chapter (PRSA-SF). With a robust active membership of more than 300 PR professionals, PRSA-SF functions as a regional division of the Public Relations Society of America, Inc., and serves members within the territory as approved by the Society, including the nine counties of the San Francisco Bay Area: San Francisco, San Mateo, Alameda, Contra Costa, Santa Clara, Solano, Napa, Sonoma and Marin.