the golden gate bridge



Alan Hilburg, President and CEO of Hilburg Associates, is the award-winning author of two New York Times best sellers and an Academy Award and three time Emmy nominated producer, but is perhaps best known for his leadership for the past 30 years as one of the world's innovators in emotional branding and helping high profile clients recover from institutional or personal branding crises.


Alan’s career includes guiding six of the top 30 branding campaigns of the 20th century including Johnson and Johnson’s Tylenol brand recovery; the creation of GE’s ‘Bringing Good Things to Life’; Wendy’s iconic “Where’s the Beef?”; and, the creation of the Olympic Torch Run for AT&T. Throughout his career, Alan and his teams have navigated numerous award-winning campaigns for global brands such as National Geographic, Coca Cola, Gillette, Four Season Hotels, American Airlines and JPMorganChase. He is also the recipient of five PRSA Silver Anvil Awards.