PRSA SF is committed to offering professional development programming to help members sharpen their skills.  In 2012, we are focused on helping members obtain their Accreditation in Public Relations (APR).

The APR credential is the recognized standard for public relations accreditation that measures a PR practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. The skills acquired through the process are applicable to any industry or practice area.  Currently, more than 5,000 professionals from the agency, corporate, association and education fields hold the APR mark.



Meet Naomi Sigler Hunter, APR

“I pursued the APR because I wanted to strengthen my knowledge of communications theory, ethics and crisis communications so that I could be more effective in my position as the communications director for a public school district.  Having a base of knowledge and familiarity with public relations best practices gives me confidence that my advice is sound, and provides me with concrete evidence to back up my recommendations.”  

Naomi Sigler Hunter, APR 



 Naomi Sigler Hunter, APR


PRSA national offers two On-Demand Public Relations Training webinars about the APR process.  Listen to these webinars at your convenience and get begin the APR journey.  Webinars are free to members and $75 for non-members.

Accreditation Power Play

This webinar is designed for those who are committed to beginning the APR process. Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential. The Accreditation Power Play answers your “How do I ...” questions. Come ready to listen, take notes, ask questions and get started in this 90-minute webinar that provides:

* The details of the application process, from filling out forms, preparing your portfolio and managing your Readiness Review™, to taking the Examination for Accreditation in Public Relations.

* A personalized checklist to evaluate your expertise in the “family of 10 KSAs” (Knowledge, Skills and Abilities).

* The inspiration to get started on your APR track.

 Getting Ready for the Readiness Review

Distinguish yourself and earn your Accredited in Public Relations (APR) designation. Learn from successful, newly Accredited professionals and Readiness Review panelists, who will offer insights and suggestions for how to complete the Readiness Review questionnaire. Learn how to gain the experience you need in order to present a well-rounded body of work, as well as how to put your best foot forward and clearly communicate what you know to the Readiness Review panel.