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PRSA-SF BAY AREA SPONSORSHIP & ADVERTISING PACKAGES 2020

 

Founded in 1947 and one of the five founding Public Relations Society of America (PRSA) Chapters, we are the Public Relations Society of America, San Francisco Bay Area Chapter (PRSA-SF). With a robust active membership of approximately 300 PR professionals, PRSA-SF functions as a regional division of the Public Relations Society of America, Inc., and serves members within the territory as approved by the Society, including the nine counties of the San Francisco Bay Area: San Francisco, San Mateo, Alameda, Contra Costa, Santa Clara, Solano, Napa, Sonoma and Marin.

 

One of the strongest attributes of PRSA-SF is the Chapter’s ongoing mission to embody and demonstrate key values in Diversity and Inclusion (D&I) and to contribute to advancing diversity locally and nationally. This was recognized by PRSA in awarding PRSA-SF with a “Chapter Diversity Award” for successfully developing and hosting multiple panels, workshops and seminars focused on the importance of implementing D&I programs and best practices. D&I is embedded into the framework of all PRSA-SF programming, events and leadership.

 

Program & Event Sponsorship Opportunities

 

Advertising and sponsorships with PRSA-SF get your organization noticed! Whether you’re searching for talent to recruit, ways to expand your network, or new channels to build your brand and grow your business, PRSA-SF can help share your organization’s message or career opportunities and message with hundreds of PR professionals and influencers in the Bay Area.

 

The PRSA-SF website, social media platforms, bi-weekly e-newsletter “Golden Gate Insider,” and live Chapter events provide affordable, effective methods of reaching PR professionals in the Bay Area representing a number of businesses and industries including Technology, Health/Medical, Professional Services, Banking & Finance, Food & Beverage, Educational Institutions, Non-Profit Organizations, and more. Your message will reach an audience of PR & communications professionals who are actively engaged in and committed to their profession.

PRSA-SF Membership by the Numbers

 

  • 1-5 years work experience: 20%
  • 6-10 years work experience: 13%
  • 10+ years work experience: 60%
  • Associates/Bachelors Degree: 68%
  • Masters/PhD Degree: 24%
  • PR Agencies/Independent: 23%
  • In-House/Corporation: 43%
  • Educational/Non-Profit: 22%

 

PRSA-SF Membership by the Industries



  • Agriculture 0.4%
  • Association/Nonprofit 6.1%
  • Banking 3.4%
  • Brokerage/Investment 0.4%
  • Construction 0.7%
  • Consumer Products 3.0%
  • Educational Institutions 5.7%
  • Energy 1.1%
  • Environmental 0.4%
  • Food/Beverage 6.1%
  • Government/Military 3.8%
  • Health/Medical 14.9%
  • Insurance 1.5%
  • Manufacturing 0.8%
  • Media/Entertainment 4.6%
  • Other/Unknown 5.3%
  • Pharmaceutical 3.1%
  • Professional Services 6.9%
  • Real Estate 2.7%
  • Retail 1.9%
  • Sports 0.8%
  • Technology 21.0%
  • Telecommunications 0.4%
  • Transportation 2.7%
  • Travel/Tourism/Hospitality 4.2%
  • Utilities 1.1%

 

Benefits of Program & Event Sponsorships

 

Among the benefits that come with being a sponsor at a PRSA-SF program or event:

  • Visibility and acknowledgment in all PRSA-SF promotional materials, including newsletter and social media posts
  • Recognition at the event and invitation to provide welcoming remarks
  • Complimentary event tickets
  • Recruitment opportunities
  • Reputation management
  • Business development opportunities
  • Access to local resources

 

What Are the Sponsorship Opportunities?

 

  • Overall Chapter sponsorships: Broad, ongoing exposure
  • Specific Event sponsorships: Focused demographic
  • Custom sponsorships: Tailored programs designed to meet specific sponsor needs

 

PRSA-SF Chapter Sponsorship Levels & Benefits

 

 

Platinum

Gold

Silver

 

$6,500

$4,500

$3,000

Company name/logo branding on PRSA-SF website home page

Company branding in every issue of The Golden Gate Insider e-newsletter

Tabletop signage at the registration table at all Chapter programs

recognizing all Chapter Sponsors.

"Thank You" on PRSA-SF Facebook Page/Twitter Feed/LinkedIn Group

and The Golden Gate e-newsletter

Number of free admissions for Chapter programs (i.e. Meet the Media panels) and discounted admissions at Chapter signature events, i.e. Foggies Awards Night and Holiday Party

8

6

5

Presenting sponsor with a PRSA-SF Foggies Chapter Award

✔  ✔ 

Verbal recognition at every Chapter program

Number of job posts per month

10

8

5

Introductions at Chapter programs

 

PRSA-SF Chapter Program and Networking Mixer Sponsorship Costs & Benefits

To sponsor a PRSA-SF program, i.e. our Meet the Media panels, etc., we ask partners to cover the cost of the venue, as well as food and drinks for attendees. That’s it!

To sponsor a PRSA-SF networking mixer, we ask partners a flat fee of $750 to account for food and drinks.

In return for sponsoring a PRSA-SF program and networking mixer, our partners will receive the following:

  • Number of Complimentary Tickets
  • Logo placement on the registration page, promotional email blasts
  • Promotion on all our social media channels (FB, Twitter, LinkedIn, IG)
  • Opportunity to submit a guest blog post on PRSA-SF website
  • Opportunity to address our attendees at the event
  • Opportunity to have a promotional table at the event

  

PRSA-SF Advertising Rates for “Golden Gate Insider” e-Newsletter, PRSA-SF Website, PRSA-SF Social Media Channels

 

Sponsored post/ad in Golden Gate Insider newsletter* $500

Sponsored Guest Blog Post on PRSA-SF website $500

Sponsored Posts on PRSA-SF Social Channels package** $500

 

Ads should be no more than 100 words and should be 1200 x 628 pixels, in jpg or png

* to run for four (4) straight newsletters

** to run for a total of five (5) social posts over the two (2) weeks leading up to the event, via PRSA-SF Twitter, LinkedIn, Facebook, Instagram

 

To inquire about any of these offerings, please contact:

 

John McCartney

Director of Sponsorships & Strategic Partnerships

PRSA-SF

john.p.mccartney@gmail.com

 

** Custom Sponsorship & Advertising packages are also available upon request! **

*** If you have a venue, we’d love to speak with you about hosting one of our programs at your location! ***