Meet the Board Monday: Jenna Watson
February 25, 2019
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Here's our latest edition of ‘Meet the Board Mondays’, a series to help you get to know your 2019 Board of Directors. In this installation, we bring you Director of Membership, Jenna Watson.
Give me a P-R-S-A!
Tell us a little about yourself.
As a small town gal from Shasta County in Northern California, the SF Bay Area has proven an exciting adventure after attending college in San Luis Obispo and traveling abroad for a few seasons. For me, the SF Bay Area has offered a multitude of ways to get involved, get plugged in to community, and to explore new areas and hobbies. I’ve enjoyed connecting with local organizations and events, and taking time to check out neighborhood farmers markets, nearby parks, dance events, volunteering opportunities, and more.
As I’m preparing to get married in late March, 2019 has been a busy year, but I can’t wait to see what’s in store – both personally and professionally – as well as with our PRSA chapter. We’ve got a lot of awesome things planned.
What’s the reason you joined and serve PRSA?
I was very excited to join and to get connected with the PR community upon moving to the SF Bay Area in 2015 and continue the professional development and networking I had experienced in my four years at Cal Poly San Luis Obispo. I was pleasantly surprised to run into fellow PRSSA members at a few of my first social events who I had met over the years at PRSSA conferences. Staying in touch with the PR community and working to improve the PR profession has been a great experience and I’ve seen the benefit of helping one another with ideas and opportunities.
What are your specialties in your personal and professional life?
Professionally and personally I love to express my creativity and bring zest to experiences and campaigns, such as creating fun hashtags and taglines or bringing experiential marketing perspectives to events I find myself a part of. Connecting people and ideas, brainstorming, copywriting, and social media engagement bring me a lot of joy, which I really get to put to work in my current job, since I work in a marketing leadership role at my current company. I enjoy choreography and dance, as well as journaling. My favorite day is a bluebird day on the slopes, enjoying the fresh powder on my snowboard or skis with good friends.
What advice would you give other PR pros?
I feel as a PR pro, it’s quite important to stay on top of trends and current events. You never know when it may affect or tie in with a project or campaign of yours. This also can bring fresh perspective to the work and community relations aspects of your work.