(Re)Imagining San Francisco General: How Communications Vaulted a City Icon into a New Era
Presented by Brent Andrew, Chief Communications Officer, Zuckerberg San Francisco General Hospital and Trauma Center
Thanks to vision, dedication, a bond issue and an unprecedented gift from Facebook founder Mark Zuckerberg and his wife, Dr. Priscilla Chan, San Francisco General transformed last year from a vital yet dated and seismically unsafe care facility into a 21st century, patient-centered hospital.
Today, the new nine-story, 283-bed facility is in step with many privately funded hospitals and is poised to serve the city’s residents for years to come.
Hear Zuckerberg San Francisco General Chief Communications Officer Brent Andrew explain the key role communications played in garnering support for and recognition of “the General” with both internal and external audiences and gain insights about the opportunities and sensitivities around major gift announcements.
Learn from this powerful case study how to earn optimal attention on behalf of your company or client for an important launch or other significant organizational milestone.
PRSA-SF and PRSA-SV Members: $25
Students and PRSSA members: $15 (must show ID upon check-in)
About Brent Andrew
A leading expert in all facets of communications, Brent brings more than 20 years of experience as a trusted counselor, branding expert, corporate strategist, and high impact writer to his role today Chief Communications Officer of Zuckerberg San Francisco General and Trauma Center.
In a career spanning a wide range of industries, including energy, telecommunications, health care, technology, and nonprofits, Brent has helped the CEOs of some of America's largest and most respected enterprises communicate during times of extraordinary challenge. He has developed wireless strategies during boom stages of the industry, and created new financing methodologies for emerging renewable energy technologies.
Brent has also taught graduate-level courses in public relations and corporate communications. A San Francisco native, Brent holds a BA in History from the University of California, Berkeley; an MA in Public Policy from Duke University; and an MS from the Wharton School at the University of Pennsylvania. Follow Brent @SanFranciscoBA.
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