When the New Surpasses the Tried-and-True
Tuesday, March 19, 2013
5:30 p.m.: Reception and Networking
6-7:30 p.m.: Program and Q&A
The fundamentals of public relations are timeless – research, writing and relationships will forever be core ingredients for successful communications. However, the digital age has brought with it different platforms and tools to measure our work, and the new times demand that we present our efforts in relevant and impactful ways. Join Chris Foster, vice president, Booz Allen Hamilton, in a conversation about the newest elements of PR that need to be measured in order to effectively demonstrate results. A PR veteran and recent PRSA international conference speaker, Chris will discuss contemporary and up-and-coming measurement trends as well as what it means for the future of PR and brand communications. Participants attending this session will gain practical knowledge about measurement in the digital age that can be put into use at work and with clients the next day.
Booz Allen Hamilton
Thank you to our event sponsor: