Big Data: It's up front in the news and always in the headlines. And, according to luminaries and influencers, it will be at the center of public relations in the future.
At our September monthly chapter meeting, Forrest W. Anderson, a 25-year veteran PR research and analytics professional, will lead an informative discussion you will not want to miss about:
- What Big Data is
- How it's being used in PR today
- How it can and will be used in PR tomorrow
- How you can be ready to use Big Data
FORREST W. ANDERSON
Forrest W. Anderson created and led the research department at Golin Public Relations, led the research and analytics practice of Applied Communications and Text 100 and held research and insight positions at Burson-Marsteller. He now provides independent communications research and strategy counsel. He has an MBA in marketing and management policy from The Kellogg School of Management, is a founding member of the Institute for PR's Commission on PR Measurement and Evaluation and provides research and analytical support to the Board of PRSA-SF, on which he sits. He provides similar support to IABC in San Francisco.
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