The average PR practitioner can probably name most of the tools in his or her proverbial toolbox.
But in this era of online accessibility, one’s toolbox should be so full of useful tools that it can’t be closed.

Online tools are a go-to strategy for earned media to help support a client’s or brand’s business objectives – whether that is raising awareness, driving traffic to a site, generating sales of a product or service or simply building brand loyalty via deeper engagement.

Join us on June 18 for a comprehensive overview of the top PR tools, the value for the PR professional and how we can  successfully use them to boost brand presence.

Free online tools featured:  
• Storify
• Conspire
• Picktochart
• Compete and more 

The program will also offer a deep dive with Flipboard, the world’s most popular personal magazine. Flipboard  gives users  a single place to keep up on the topics, news and events they care about.  Flipboard users can follow their favorite sources from around the world and then collect stories, images and videos into their own magazines – sharing items that reflect their interests, express their perspectives or are simply things they want to read later.

Date & Time
Thursday, June 18, 2015
6:00 – 8:00 p.m.  

Location:
Business Wire
101 California Street, 20th Floor
San Francisco, CA 94133

Cost:
PRSA-SF and PRSA-SV* Members: $25
Non-Members: $35
PRSSA members $10
*Note:  For Silicon Valley members, you must have the special registration code.  To get the code, email our office at prsasf@gmail.com.  You will receive a reply within 24 hours of your request.

PROGRAM SPEAKERS
Christel van der Boom, Flipboard
Christel van der Boom is a communicator who’s passionate about media, technology and their interactions with each other and society. An early adopter of new media, her professional experience spans public relations, marketing and corporate communications for start-ups and big tech companies. Since 2010, she has run public relations for Flipboard. She develops communications strategies and programs for the popular personal magazine in the U.S. and around the world.

Jessica Airey, Edelman
Jessica Airey is a PR professional at Edelman, the world’s largest public relations agency. She has worked with a variety of clients such as PayPal, HP, SAP, Nestlé and more in multiple languages in the US and internationally. Jessica leverages resourcefulness and creativity to empower organizations to tell their story well and achieve their goals. She loves to help large companies and startups alike find out-of-the-box solutions to strategically build their brand. Jessica serves on the PRSA San Francisco Chapter executive board.

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Refund Policy:  Credits, but not refunds, of ticket and admission fees will be granted by The Public Relations Society of America-San Francisco chapter to registrants who find they cannot attend the event.  The credit must be requested to the PRSA-SF office (prsasf@gmail.com).  It will be honored for up to 12 months after the credit is granted.