Member Profile: Joelle Messianu
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Senior Specialist, Public Relations & Social Media
Why did you join PRSA and what is one of your favorite benefits that the organization provides?
I had the opportunity to join PRSA through PlayStation. It is a great opportunity for networking with other PR professionals in the Bay Area.
You have been in PR for over 4 years. Share a few ways it has changed over the years and where you see it going.
I work in PR for Latin America and the U.S Hispanic market and it is interesting to see how trends differ in each market or territory. It is tough to talk about PR holistically but one thing that has been a constant throughout is the evolution of social media and its integration with PR. Twitter, Instagram or Facebook can sometimes be more effective, and time efficient channels of communication compared to a formal press release.
The integration with PR & Social Media is something we will continue to see in the coming years and video form content will become increasingly important for communication.
Tell us about one of your most memorable experiences during your career.
This is a tough one! My first Electronic Entertainment Expo (E3), the yearly video game trade show in the U.S., is definitely one of the most memorable moments of my career. I remember walking into the PlayStation press conference and seeing the amount of people there and their reactions to the unveil of one of our biggest games, Uncharted 4: A Thief’s End. I was in complete awe and just felt extremely fortunate to have the opportunity to be a small part of something that amazing.
What’s your best advice to the new generation of PR professionals?
Work life balance is something that you need to create for yourself. Set boundaries from the very beginning and make it a priority. PR is one of those industries that is always on but trust me that you need to learn to disconnect so that you can be more efficient at your job.