Behind the Scenes with Batkid event - Jan 2014

A packed crowd of over 70 PRSA-SF members and guests joined us for this lively discussion with the dynamic duo behind the event including the social media force Stefania Pomponi, Founder/President & Chief Evangelist of the Clever Girls Collective as well as Patricia Wilson, Executive Director, Make-A-Wish Greater Bay Area. Participants learned how social media efforts and Twitter propelled the Batkid event to obtain almost 2 billion overall social impressions and 18,000 media clips.