June 2012 MONTHLY PROGRAM: The Challenge of Promoting a Beloved Icon: Golden Gate Bridge 75th Anniversary

Two senior marketing professionals from the Golden Gate National Parks Conservancy gave an inside look at the magnitude of the campaign about the 75th anniversary of the Golden Gate Bridge. David W. Shaw,Vice President, Communications and Marketing, and Veda Banerjee, Director of Communications, Golden Gate National Parks Conservancy discussed:

What it took to achieve broad-based community support for the celebration

What benchmarks were used to measure success

How the Conservancy created and leveraged partnerships, sponsorships, social media and other best practices