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April 4, 2014

Wells Fargo Training Center
333 Market Street
San Francisco, CA 94104
United States


Description

smartMichael.jpgPRSA-San Francisco presents a half-day workshop, 8 a.m.-12:30 p.m. by Michael Smart, an independent communications trainer who helps PR pros improve their pitching success rate and enhance their PR writing. He is regularly among the highest-rated speakers at the industry’s largest conferences.

Michael’s most popular workshop offers hundreds of intensely practical tips that will instantly boost your media and blog coverage. Those trained by Smart have scored coverage on the front page of the New York Times, in the Wall Street Journal and USA Today, and on CNN and NBC’s “Today.”

You will learn:

  • How to take advantage of the upheaval in the media industry.
  • “Story boosters” that turn ordinary news into stories journalists and bloggers crave.
  • The anatomy of perfect phone and email pitches.
  • What to say or write to grab influencers’ attention every time.
  • How pitching bloggers is similar to and different from pitching to other media.
  • The secret test journalists subconsciously apply to every pitch that has nothing to do with newsworthiness.
  • Four proven formulas for winning email pitch subject lines.
  • A specific pattern for knowing exactly when to follow up with your media contacts, and when not to.
  • What most annoys journalist and bloggers, and how to avoid it!

 smartMichael_SRO.jpgTake advantage of Early Bird pricing now!  Just $95 for Chapter Members / $195 for Non-Members until February 28th.  Registration fees will raise on March 1st to $145 for Chapter Members / $245 for Non-Members.  $45 for student registrations with a current student ID card.

Special group pricing for groups of 4 or more from the same company.  Get the membership rate for all 4 attendees.  Email prsasf@gmail.com if you would like to attend as a group.

 

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Featured Speakers

Speaker Michael Smart
Michael has placed positive stories on the front pages of the Washington Post, USA Today and Los Angeles Times, as well as placements in the New York Times, Wall Street Journal, Time magazine, and NBC’s Today show. He has trained more than 4,000 PR professionals how to boost their communications ...

Michael has placed positive stories on the front pages of the Washington Post, USA Today and Los Angeles Times, as well as placements in the New York Times, Wall Street Journal, Time magazine, and NBC’s Today show. He has trained more than 4,000 PR professionals how to boost their communications results. People who have participated in his workshops have subsequently placed their own stories in the Wall Street Journal, Washington Post, USA Today, People, CNN, Today and national distribution on the Associated Press.


He has conducted on-site training for clients from Frankfurt to Tokyo and ongoing coaching and services to many more, from Fortune 200 companies to mid-sized and smaller firms.


A former newspaper journalist, Michael has won national and regional awards for news release and feature writing. He has also taught public relations courses for five years at Brigham Young University, where he earlier earned bachelors and master’s degrees in communications with an emphasis in public relations. He enjoys adding to his list of the nation’s most underrated restaurants and exploring the mountains and national parks near his Utah home with his children.

Full Description


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Date and Time

Fri, April 4, 2014

8 a.m. - 12:30 p.m.
(GMT-0700) US/Pacific

Location

Wells Fargo Training Center

333 Market Street
San Francisco, CA 94104
United States



Location


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Wells Fargo Training Center

333 Market Street
San Francisco, CA 94104
United States





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