the golden gate bridge

3 Blog Posts Found

June 3, 2019

Guest Post: Nothing Gained, An Inexhaustive List of Bad PR Assumptions I’ve Made

What you don’t know can hurt you. But what you don’t know you don’t know can be even worse. It’s a cliché, but a useful one. And it has proven itself true time after time as I make every conceivable and inconceivable mistake in my PR efforts. It’s the same lesson, over and over again, in different flavors: don’t make assumptions.

In the hopes of giving the PR professionals out there some insight into the minds of their clients, I’d like to share with you some of the key assumptions that only hindsight has taught me not to make.

“A …

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March 12, 2019

Guest Post: Using Data Science to Power Your Voice

I have spent the first couple of months in 2019 speaking with my clients about their biggest hopes, dreams, fears, and desires. This includes senior marketing & communications leaders from some of the largest brands in the world, as well as the staff and agencies who support them every day. 

Overwhelmingly, I heard that a lack of credible metrics which prove the value of PR was keeping them up at night. In particular, chief marketers are increasingly unsure about the quality of the content that their teams are producing and how it is really driving engagement.

Earned media is hard …

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March 4, 2019

The First Diversity & Inclusion Event of 2019!

Come join us on Wednesday, March 27th when we co-host a Diversity & Inclusion Speed Networking mixer!

The PRSA SF Bay Area Chapter and our very good friends at the American Marketing Association SF Chapter are joining forces again this time to co-host a speed networking event where professionals can meet and mingle with leading Bay Area Diversity & Inclusion (D&I) organizations. Here are the details:

WHEN: Wednesday, March 27, 2019, from 6:00 pm to 8:30 pm

WHAT: Diversity & Inclusion Speed Networking Mixer

WHERE: Werqwise, 149 New Montgomery St, San Francisco - between Mission and Howard …

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