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7 Blog Posts Found

June 3, 2019

Guest Post: Nothing Gained, An Inexhaustive List of Bad PR Assumptions I’ve Made

What you don’t know can hurt you. But what you don’t know you don’t know can be even worse. It’s a cliché, but a useful one. And it has proven itself true time after time as I make every conceivable and inconceivable mistake in my PR efforts. It’s the same lesson, over and over again, in different flavors: don’t make assumptions.

In the hopes of giving the PR professionals out there some insight into the minds of their clients, I’d like to share with you some of the key assumptions that only hindsight has taught me not to make.

“A …

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March 27, 2019

Meet the Media Q+A: Owen Thomas of the San Francisco Chronicle

As part of PRSA’s mission to advance the PR profession and the professional, we bring you the Meet the Media Q+A series. In this Q+A, we speak with Owen Thomas, Business Editor at the San Francisco Chronicle to learn more about the work he does on a daily basis and to find out about his hobbies and interests. Owen is also a member of the NLGJA Northern California Chapter.

Tell us the story about how you got into journalism?

I gave the long version to Pacific Standard five years or so ago. The short version is that I …

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March 22, 2019

Q&A: What to expect at next week’s Diversity & Inclusion Speed Networking Mixer

Bay Area Diversity & Inclusion (D&I) organizations are doing amazing work to support underrepresented groups in our community, and next Wednesday, March 27th, we’re giving professionals the chance to meet and mingle with over ten of the leading D&I non-profits in the area. The Diversity & Inclusion Speed Networking mixer we’re co-hosting with our friends at the American Marketing Association SF Chapter will be a fun and informative evening, and we spoke with one of the event organizers, Brad Dressler of the AMA, to find out what awaits attendees:

What is the biggest drive for professionals to attend …

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March 12, 2019

Guest Post: Using Data Science to Power Your Voice

I have spent the first couple of months in 2019 speaking with my clients about their biggest hopes, dreams, fears, and desires. This includes senior marketing & communications leaders from some of the largest brands in the world, as well as the staff and agencies who support them every day. 

Overwhelmingly, I heard that a lack of credible metrics which prove the value of PR was keeping them up at night. In particular, chief marketers are increasingly unsure about the quality of the content that their teams are producing and how it is really driving engagement.

Earned media is hard …

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March 4, 2019

The First Diversity & Inclusion Event of 2019!

Come join us on Wednesday, March 27th when we co-host a Diversity & Inclusion Speed Networking mixer!

The PRSA SF Bay Area Chapter and our very good friends at the American Marketing Association SF Chapter are joining forces again this time to co-host a speed networking event where professionals can meet and mingle with leading Bay Area Diversity & Inclusion (D&I) organizations. Here are the details:

WHEN: Wednesday, March 27, 2019, from 6:00 pm to 8:30 pm

WHAT: Diversity & Inclusion Speed Networking Mixer

WHERE: Werqwise, 149 New Montgomery St, San Francisco - between Mission and Howard …

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January 16, 2019

The Importance of Earning your APR

Anyone can claim to practice public relations. Anyone. Edward Bernays, a 20th century pioneer in the field, bemoaned this development. It seems little has changed. If anything, the market is even more crowded with self-proclaimed "public relations experts."

So, as a public relations professional, what can you do? How do you differentiate yourself from the legion of individuals who claim to practice public relations?

You get educated. You seek training and professional development opportunities. You work to deepen your understanding of the rich tapestry that is public relations.

That’s why you joined PRSA in the first place. And that’s …

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October 11, 2018

Jingle, Mix & Mingle with PRSA-SF and AMA SF Holiday Party

Get in the holiday spirit with your friends at PRSA-SF and AMA SF at a special holiday party to benefit our friends in the Tenderloin! Mingle in one of San Francisco’s hottest lounges with marketing, PR and communications professionals from across the Bay. Learn about open positions and scout new talent for your organization.

Indulge in holiday cheer with light fare, complimentary drinks (depending on ticket purchased), dancing and photo booth fun. Participate in a silent auction to benefit the Tenderloin After-School Program, from which proceeds will go directly to the nonprofit group whose mission is to provide a …

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