We’re looking forward to seeing many of you at this Thursday’s storytelling and networking event at PianoFight in San Francisco. We’re particularly excited as this event is unique for us – during the typical drinks and mingling, we’ll be taking volunteers to take the stage and share stories. The theme for the stories will be, “a turning point in your career.” Then, we’ll head into PianoFight’s small venue to hear those stories live, on stage!

As PR pros, we’re constantly telling stories, so you already know that a good story needs a clear setting, defined characters, a plot that’s …

Meet Isaac Kos-Read,

President, Kos Read Group, Inc.

We periodically feature veteran and new PRSA San Francisco members and tell the story of their public relations career. If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

Why did you join PRSA and what is one of your favorite benefits that the organization provides?

I joined PRSA to stay abreast of the crazy fast pace of change in PR. Every day it feels like there is a new tech platform or tool for telling better stories, managing …

A Message from John Vernon - 2018 PRSA San Francisco Board President

They say time flies when you’re having fun – at PRSA-SF, we must be having a lot of fun! While 2018 sure seems to be flying quickly, I’m excited to take a few moments to reflect upon a successful first half of the year, and to look forward to everything we have in store for the second half of the year.

At our board’s kick-off retreat in January, one of the goals I expressed as Chapter President focused on trying new things this year. This is something I’ve …

Meet Danielle Calhoun,

Director of Platform Strategy, Weber Shandwick

We periodically feature veteran and new PRSA San Francisco members and tell the story of their public relations career. If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

Why did you join PRSA and what is one of your favorite benefits that the organization provides?

I'm passionate about (okay, maybe obsessed with) helping students unlock the secrets of how to work for an agency. While colleges are teaching the skills students will need, there's often a gap …

Meet Meghan Lynch Forder,

Communications Consultant

We periodically feature veteran and new PRSA San Francisco members and tell the story of their public relations career. If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

Why did you join PRSA and what is one of your favorite benefits that the organization provides?

After nearly 15 years in the field, I finally joined PRSA after I completed my master's degree in strategic communications. Ironically, it wasn't until I had a formal education in communications and public relations that I …

“I get a gut check every week and am pulled outside of my silo.” 

“This really brings meaning to my work."

“I’m really learning now how to be successful!”

Real quotes. Real PRSA members. This is what PRSA-SF members are saying about the APR prep program they’re participating in this spring! It’s a valuable experience that they will tell you is changing their lives.  

What is the APR? It is the widely recognized and respected public relations accreditation credential, and we celebrate it every April during APR Awareness Month.

Up Your Game, Open Doors

Earning this designation …

Meet Sasha Kerbel, 

Design Outreach Coordinator, IBM

We periodically feature veteran and new PRSA San Francisco members and tell the story of their public relations career. If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

Why did you join PRSA and what is one of your favorite benefits that the organization provides?

I joined PRSA to get involved in the PR community and get more tips and resources for the job. My favorite benefit so far is just having access to such a large network of …

March is Women’s History Month and to celebrate, the PRSA-SF chapter recognized a local woman whose Diversity & Inclusion (D&I) efforts have made a positive impact in the community. Kim Bardakian, director of media relations for the Kapor Center for Social Impact, is PRSA-SF’s inaugural PR Woman of the Year. We asked Kim a few questions to learn more about her career and her advice for PR professionals looking to focus more on D&I and grow their careers.

What has been the most memorable experience of your career?

I’ve been fortunate to have a variety of …

Meet Serena Ingre,

International Communications, Clif Bar

We periodically feature veteran and new PRSA San Francisco members and tell the story of their public relations career. If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

Why did you join PRSA and what is one of your favorite benefits that the organization provides?

The group helps me stay up to date on trends and stay plugged into our broader industry through PRSA's various trainings, conferences, webinars and other events. Generally, it offers good content and connections and helps …

Meet Mitchell Friedman,

Ed.D., APR

We periodically feature veteran and new PRSA San Francisco members and tell the story of their public relations career. If you would like to suggest a PRSA San Francisco member for a profile, please send an email to info@prsasf.org.

Why did you join PRSA and what is one of your favorite benefits that the organization provides?

If you claim membership in a profession you must support and advocate for it. That meant joining PRSA in 1993. I'm inspired by the tireless, dedicated volunteers who lead the organization. They've enabled chapters like ours …