As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Megan Hernbroth, Startups & Venture Capital Reporter at Business Insider to learn more about the work she does on a daily basis, how to best work with her and her hobbies and interests.

How did you get into journalism?

I joined my high school newspaper, The Wildcat Chronicle, my freshman year and worked up to become the editor-in-chief by my senior year. I loved writing, editing, and managing our little team …

In our latest edition of ‘Meet the Board Mondays,’ a series to help you get to know your 2019 Board of Directors, we bring you PRSA-SF Bay Area Director-At-Large, Y'Anad Burrell. In her day job, she's Founder and President of Glass House Communications.

Give us a P-R-S-A!

P: PERSON  

Tell us a little about yourself.

I am a native San Franciscan and fortunate to have four generations of family still living in here in the Bay Area.  I started in the field of public relations representing clients in the entertainment industry over ten years ago, and …

What you don’t know can hurt you. But what you don’t know you don’t know can be even worse. It’s a cliché, but a useful one. And it has proven itself true time after time as I make every conceivable and inconceivable mistake in my PR efforts. It’s the same lesson, over and over again, in different flavors: don’t make assumptions.

In the hopes of giving the PR professionals out there some insight into the minds of their clients, I’d like to share with you some of the key assumptions that only hindsight has taught me not to make.

“A …

In our latest edition of ‘Meet the Board Mondays,’ a series to help you get to know your 2019 Board of Directors, we bring you PRSA-SF Bay Area Director of APR, Mitchell Friedman, EdD, APR. In his day job, he's a Visiting Associate Professor at the Naval Postgraduate School, an Adjunct Professor at USF and a consultant, trainer, and coach on individual and organizational issues.

Give us a P-R-S-A!

P: PERSON  

Tell us a little about yourself.

I’m a native New Yorker, which I proudly proclaim even after living in the San Francisco Bay Area …

In our latest edition of ‘Meet the Board Mondays,’ a series to help you get to know your 2019 Board of Directors, we bring you PRSA-SF Bay Area Director of Student Affairs, Mike Sanchez. In his day job, he's an Account Executive at Edelman.

Give us a P-R-S-A!

Path to APR: Q&A with Beverly Butler

Tell us about yourself and your professional life — Wells Fargo, Firemans Fund, etc. 

My career has been a bit unconventional.

I started out in television news in Michigan (writer, producer, reporter) straight out of college (with my theatre degree in hand!). Next I was executive producer at a video/film production company, and from there I went to corporate America. I headed up marketing communications for Brooks Shoes and Apparel (a Division of Wolverine Worldwide best known for Hush Puppies), and moved to Boston to be VP of Marketing Rockport Shoe Company prior …

In our latest edition of ‘Meet the Board Mondays,’ a series to help you get to know your 2019 Board of Directors, we bring you PRSA-SF Bay Area Director of Social/Events, Ellen Kiehl. In her day job, she's Communications Lead at Affirm.

Give us a P-R-S-A!

P: PERSON  

Tell us a little about yourself.

I’ve been involved with PRSA for a number of years and joined the board last June. A St. Louis native, I moved to San Francisco nearly five years ago after graduating from Texas Christian University where I studied strategic communications and minored …

As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Marisa Kendall, Housing Reporter at The Mercury News to learn more about the work she does on a daily basis and to learn more about her hobbies and interests.

How did you end up in journalism?

In our latest edition of ‘Meet the Board Mondays,’ a series to help you get to know your 2019 Board of Directors, we bring you PRSA-SF Bay Area Director of Communications, Brooks Wallace. In her day job, she's West Coast Lead at Hollywood Agency.

P: PERSON  

Tell us a little about yourself.

Hi, I’m Brooks Wallace, a new board member this year. A Boston native, I moved to SF two years ago to build out our agency’s west coast office and to enjoy a California lifestyle! I should explain that despite our agency's name, we don't …

Path to APR: Q&A with Catherine Brozena

To celebrate APR Month this April, we're bringing you testimonials from APRs themselves. Meet Catherine Brozena, Owner and Creative Director of ColorThisWorld Communications, who shared her path to earning an APR with us. 

Why you decided to seek accreditation?

While I spent many years working in a public relations and communications capacity, much of my understanding of these fields has been gained through experiential learning. I did not come into this work with a formal education in public relations, communications, journalism, or related fields. Until recently, I created communications plans and …