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160 Blog Posts Found

January 24, 2023

Letter from the 2023 PRSA SF Chapter President, Katina Tinka Bush

Katina Tinka Bush

What a comeback we started in 2022! I’m excited, honored and grateful for the opportunity to serve as the next Chapter President (with the phenomenal support of our 2023 Board of Directors!), and help shepherd the continued growth and reemergence of our PR community in the San Francisco Bay Area. 

PRSA San Francisco prides itself on lending support and serving as a resource to our membership. This year is no different with more face-to-face opportunities to connect (and reconnect) with one another more often. We want to make sure you have as many chances to learn from our intelligent, diverse …

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December 16, 2022

End of Year Note from 2022 Chapter President Harper Schmidt

Harper Schmidt, 2022 Chapter PresidentAs we come to the end of 2022, I want to reflect on another incredible year for the PRSA San Francisco Bay Area Chapter. More than two years after we entered a global pandemic unsure of what that would look like, we're finally starting to readjust to what's become a “new normal.” While we were able to resume hosting in-person events, we still have remained cognizant of the needs of the chapter, which means striking a balance between the convenience of virtual events and not adding to the Zoom fatigue. 

All of these efforts would not have been possible without …

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March 30, 2022

PRSA-SF Woman of the Year 2022: Dr. Zifei Fay Chen, Assistant Professor of Communication Studies at the University of San Francisco

March is Women’s History Month and to celebrate, the PRSA-SF chapter recognizes a local woman whose efforts have made a positive impact in the community. We are proud to announce Dr. Zifei Fay Chen, an assistant professor in the Communication Studies Department at the University of San Francisco (USF), as the 2022 PRSA San Francisco Bay Area Chapter PR Woman of the Year award recipient. We asked Fay a few questions to learn more about her career and her advice for PR professionals looking to grow their careers.

Tell us the story about how you got into public relations?

The way …

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January 17, 2022

PRSA San Francisco Bay Area Appoints 2022 Board of Directors

The Public Relations Society of America San Francisco Bay Area Chapter (PRSA-SF), one of the five founding PRSA Chapters, has announced its 2022 Board of Directors, as the Chapter celebrates its 75th year. These individuals are committed to advocacy, mentorship, diversity and inclusion, and are passionate about giving back to the industry in these volunteer roles.

As the world continues to experience new challenges, the 2022 directors are a distinguished group of leaders representative of multiple industries – including technology, higher education, nonprofit organizations, government and independent practitioners – and bring with them years of experience, with multiple members holding …

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January 9, 2022

Q&A with Foggies Campaign of the Year winner, Walker Sands












We sat down virtually with our 2021 Foggies winners to get to know them better! This year's Campaign of the Year award went to Walker Sands for "Navigating the 2020 Holiday Shopping Season," a program on behalf of their client, Iterable. Read on to learn more about the Walker Sands team! 

Tell us more about yourself.

Walker Sands is a full-service B2B marketing agency with core capabilities in public relations, demand generation, branding, creative, marketing strategy and web. The firm’s integrated approach to marketing drives awareness, credibility and conversions for …

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January 2, 2022

Q&A with Foggies Standout Tactic of the Year winner, Lynn Harris Medcalf

We sat down virtually with our 2021 Foggies winners to get to know them better! This year's Standout Tactic of the Year award went to independent practitioner Lynn Harris Medcalf for "Believe in Banking: Platform with a Purpose," a program on behalf of her client, Adrenaline. Read on to learn more about Lynn Harris Medcalf!



Tell us more about yourself

I have been a public relations practitioner for more than 25 years. PR is my passion. I genuinely believe that organizations of all sizes deserve good public relations counsel and that companies could solve many of their …

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December 22, 2021

End of Year Message by 2021 President Jocelyn Arellano

The holiday season brings thoughts of joy and gratitude, and there’s no better time to express our sincere appreciation than now. On behalf of the PRSA-San Francisco Bay Area board, I want to say thank you to our members, future members, students, sponsors, and the whole PR community in the Bay Area (and beyond) for a memorable year. 

It has been a privilege to serve as your 2021 President and as I reflect upon the year, I’m reminded of all the highlights, including:

  • The never-ending (but beneficial) virtual Zoom Events. This year we put together 15 virtual events spanning from …

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December 19, 2021

Q&A with Foggies Rising Star of the Year winner, Sarah Mattina

We sat down virtually with our 2021 Foggies winners to get to know them better! This year's Rising Star of the Year went to Sarah Mattina, JetBlue Technology Ventures. Read on to learn more about Sarah!

Tell us more about yourself.

While I have a BA in Strategic Communications, my career path didn’t lead me to public relations until fairly recently. I graduated from Miami University in 2017 and joined Southwest Airlines as a curriculum developer. From there, I moved to the company’s corporate communications team with a focus on internal communications and change management.

My experience at Southwest …

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November 29, 2021

Q&A with 2021 Foggies with Professional of the Year and Small Agency of the Year: Curtis Sparrer & Bospar

We sat down virtually with our 2021 Foggies winners to get to know them better! This year's Professional of the Year went to Curtis Sparrer, and the Small Agency of the Year went to Bospar PR, which Sparrer is the principal and co-founder. Read what Curtis & Bospar had to say! 

Tell us more about yourself.

Curtis Sparrer is a principal and co-founder of Bospar PR.  

His client work spans B2B, B2C, and every permutation in between. He has delivered stellar results for such clients as PayPal, Unisys, Tetris, and the alien hunters of the SETI Institute. 

Business Insider  …

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November 8, 2021

First PRSA-SF Chapter Leadership Award Presented to John McCartney

At this year’s 2021 The Foggies Award Ceremony, John McCartney, PRSA-SF Director-at-Large was awarded the chapter’s newly created PRSA San Francisco Bay Area Chapter Leadership Award

The Foggies Award Committee created this inaugural award to recognize an individual for exemplary contributions to the Chapter. McCartney was selected for this honor for his efforts in launching The Foggies Awards three years ago, and dedicating countless hours to serving on the PRSA-SF Chapter Board for six years. 

He even remained on the board in 2020 and 2021, despite relocating for greater professional opportunities. McCartney is the founder and agency principal of …

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