Our Blog

Tell us about yourself and your current role.

I'm a public affairs officer at NASA's Ames Research Center, coordinating a variety of projects in the science portfolio and one of the leads in media relations. I really enjoy the process of taking complex, technical topics and finding a way to make them accessible to wide public audiences through easily-accessible language and good storytelling. NASA has so many amazing and inspirational stories to share, and in the context of so much negative news, I feel like I have a meaningful role to play in showing that government can dream big and …

March is Women’s History Month and to celebrate, the PRSA-SF chapter recognizes a local woman whose efforts have made a positive impact in the community. We are proud to announce Catherine Hernandez, senior vice president and chief communications officer for Kaiser Foundation Health Plan, Inc. and Kaiser Foundation Hospitals, as the 2021 PRSA San Francisco Bay Area Chapter PR Woman of the Year award recipient. We asked Catherine a few questions to learn more about her career and her advice for PR professionals looking to grow their careers.

Tell us the story about how you got into public relations? …

The recent attacks on three Asian-owned massage parlors in Atlanta senselessly ended the lives of eight people, including six women of Asian descent. We are deeply saddened and alarmed by these attacks and recognize their connection to the broader pattern of racially motivated harm and abuse perpetrated against Asian American Pacific Islander (AAPI) communities in the United States. 

The PRSA San Francisco Bay Area Chapter stands in solidarity with our AAPI colleagues and friends. As communicators and as humans, we endeavor through our individual and collective actions to do our part to bring about a more just and inclusive world …

Tell us about yourself and your current role

I’m an account executive in Zeno Group’s technology practice based in Silicon Valley. I specialize in B2B tech, and my current client roster spans data integration, management and visualization as well as cybersecurity and human capital management software.

How did you get into PR?

I initially thought I was going to be a journalist and enrolled in the Walter Cronkite School of Journalism and Mass Communication at Arizona State. Along the way, I took “Intro to PR” as an elective and fell in love. My professor specialized in B2B PR herself, she …

For this week's Meet the Board allow us to introduce Angie Graf our 2021 Director of Sponsorship & Strategic Partnerships. We are excited to have Angie's expertise and experience on our board. She's a valued team member. Learn more about Angie below!

Tell us about yourself and your current role

I am a PR/Marketing/Integrated Communications Recruiter with PR Talent, a specialized talent recruiting company. I work with talent of all levels to help grow their careers and partner with communication agencies and companies (corporate/in-house) to help build their teams. 

How did you get into PR?

My recruiting career began …

As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Jordyn Dahl, Entrepreneurship Editor at LinkedIn News, to learn more about her work, how COVID-19 has impacted it and how she spends her free time. Oh, and don't forget to follow her on Twitter (@Jordyn_Dahl).

How did you end up in journalism? 

I fell into it a bit by chance. A friend of mine in college was a designer at the college newspaper and mentioned they were looking for some …

For our latest Meet the Board, allow us to introduce our Director of Special Events, Angela Baldwin!

Tell us about yourself and your current role

In 2020, I quit my job and started Baldwin PR and Marketing. I currently work with nonprofit and tech clients. I started my career in tech, nonprofit, and consumer PR over ten years ago and I’ve handled media relations in English and Spanish, worked in-house and at agencies. I dabbled in social media management and strategy and celebrity and influence relations while living in LA. I’ve worked at three start-ups, worked as an event coordinator, …

For our latest Meet the Board, let us introduce you to Katina (Tinka) Bush, APR our Director of Awards.

Tell us about yourself and your current role.

I have been quite fortunate in this industry. With stints both in-house and with agencies, covering brands big and small across several industries, I’ve had no shortage of experiences in various verticals of public relations. Over the last several years, I pivoted to strategic and leadership positions within nonprofit and higher education institutions. I’ve also spent significant time consulting with small, women-owned businesses in the San Francisco Bay Area implementing brand communications strategies and …

PRSA-SF is taking you deeper inside our chapter awards program, to learn more about each winner – what makes them tick, how their winning entry came about, how much work went into it, and more. 

We are excited to introduce you to the 2020 Foggies' Professional of the Year winner, Curtis Sparrer. 

Tell us more about yourself.

Curtis Sparrer is a principal and co-founder of Bospar PR.

His client work spans B2B, B2C, and every permutation in between. He has delivered stellar results for such clients as PayPal, Unisys, Tetris, and the alien hunters of the SETI Institute.

Business …

We are excited to introduce John McCartney, Director-At-Large for our second installment of “Meet the Board.” John has been a valuable member of PRSA-SF and served on the board in various roles over the past several years.

Tell us about yourself and your current role.

I'm going into my sixth and final year on the PRSA-SF board, and this year will serve as Director at Large, following other roles on the board, including Chapter President in 2019. In 2020, I moved to Los Angeles and started my first business, Jmac PR, a consultancy that works primarily with tech …