May 13, 2020
What Brands Need to Know About COVID-19 Social Media and Consumer Behavior: A #FridayForum Recap
On Friday, 5/8, our eager community of PR and communications professionals gathered to hear insights from esteemed social media experts and consumer behavior specialists — Cindy Waters, a Digital Strategist Consultant, and Sean DallasKidd, Partner and CCO at Demonstrate. Consumer behavior and social media was the weekly COVID-19 topic we tackled in the Friday Forum series from the San Francisco Bay Area and Silicon Valley chapters.
Both experts have seen drastic changes in consumer and brands’ usage of social media amongst the pandemic, which was expected. In addition to hearing about how to be agile and adaptable, …