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In the coming months, we're taking you inside The Foggies, to learn more about the winners – what makes them tick, how their winning entry came about, how much work went into it, and more. First up, please meet Professional of the Year winner, Annie Dreshfield. By day, Annie serves as Head of Communications and Content Marketing for Scoop, the largest enterprise carpooling solution in the United States. Let's dive in. 

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As the Head of Communications and Content Strategy at Scoop, the largest enterprise commute solution in the country, I lead all communications …

The Public Relations Society of America San Francisco Bay Area Chapter (PRSA-SF), one of the five founding PRSA chapters, has announced the winners of its inaugural awards program, The Foggies. The chapter held an awards ceremony on October 29, where it recognized the San Francisco Bay Area’s best public relations and communications programs and the brightest professionals who bring them to life. 

The prestigious program was open to public relations and communications professionals from agencies, in-house teams, and nonprofits. 

Winners include:

• Small Agency of the Year (1-20 employees) – Landis Communications
• Large Agency of the Year …

The Public Relations Society of America San Francisco Bay Area Chapter (PRSA-SF), one of the five founding PRSA Chapters, has named its inaugural awards program ‘The Foggies’ and will hold an awards ceremony on October 29. The chapter asked its community to vote on its favorite name for the awards, and its members chose ‘The Foggies,’ aptly named for San Francisco’s famous fog. The awards recognize the San Francisco Bay Area’s best public relations and communications programs and the brightest professionals who bring them to life.

Open to all public relations professionals in the San Francisco Bay Area, PRSA members …

As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Abrar Al-Heeti, Staff Reporter at CNET Culture to learn more about the work she does on a daily basis, how to best work with her and her hobbies and interests.

How did you get into journalism?

I've always loved writing. I used to write short stories and poems as a kid, and as I got older I looked for ways to turn that passion into a career. My sister, who's …

Read about our awards program in Bulldog Reporter.

The Public Relations Society of America San Francisco Bay Area Chapter (PRSA-SF), one of the five founding PRSA Chapters, has launched its inaugural awards program. The awards recognize the San Francisco Bay Area’s best public relations and communications programs and the brightest professionals who bring them to life. Open to all public relations professionals in the San Francisco Bay Area, PRSA members and non-members alike, the call for entries runs through August 31, 2019.

The inaugural program is open to public relations and communications professionals from agencies, in-house teams, and nonprofits. Materials for consideration must have …

As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Megan Hernbroth, Startups & Venture Capital Reporter at Business Insider to learn more about the work she does on a daily basis, how to best work with her and her hobbies and interests.

How did you get into journalism?

I joined my high school newspaper, The Wildcat Chronicle, my freshman year and worked up to become the editor-in-chief by my senior year. I loved writing, editing, and managing our little team …

In our latest edition of ‘Meet the Board Mondays,’ a series to help you get to know your 2019 Board of Directors, we bring you PRSA-SF Bay Area Director-At-Large, Y'Anad Burrell. In her day job, she's Founder and President of Glass House Communications.

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I am a native San Franciscan and fortunate to have four generations of family still living in here in the Bay Area.  I started in the field of public relations representing clients in the entertainment industry over ten years ago, and …

What you don’t know can hurt you. But what you don’t know you don’t know can be even worse. It’s a cliché, but a useful one. And it has proven itself true time after time as I make every conceivable and inconceivable mistake in my PR efforts. It’s the same lesson, over and over again, in different flavors: don’t make assumptions.

In the hopes of giving the PR professionals out there some insight into the minds of their clients, I’d like to share with you some of the key assumptions that only hindsight has taught me not to make.

“A …

In our latest edition of ‘Meet the Board Mondays,’ a series to help you get to know your 2019 Board of Directors, we bring you PRSA-SF Bay Area Director of APR, Mitchell Friedman, EdD, APR. In his day job, he's a Visiting Associate Professor at the Naval Postgraduate School, an Adjunct Professor at USF and a consultant, trainer, and coach on individual and organizational issues.

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Tell us a little about yourself.

I’m a native New Yorker, which I proudly proclaim even after living in the San Francisco Bay Area …