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The top seven crises to grace The Holmes Report’s “Top 20 Crises of 2018” span allegations of a CEO’s embezzlement, a sex scandal, the world’s second-largest cybersecurity breach and the knowing use of cancer-causing ingredients in consumer products. Unfortunately, one of these crises could happen to any of our clients or companies. Are you and your team prepared for the challenge?

While the decisions and behaviors of senior executives who make the types of decision that result in scandal are not our fault, it becomes the responsibility of the communications team to mitigate the fallout and communicate with affected stakeholders. …

In the last 10-15 years, a whole host of new occupations have sprung up, from app developer to social media manager to Uber driver. These jobs simply didn’t exist until cultural, social and technological changes deemed them necessary.

A new report from Davos acknowledges that learning and employment ecosystems are currently built for a world of work that is no longer reflected in reality. By 2022, it’s estimated the core skills required to perform most roles will change by 42%. To respond learning must be lifelong and skills-based, and cannot end with a graduation ceremony.

The Challenges for the PR …

Here's our latest edition of ‘Meet the Board Mondays’, a new series to help you get to know your 2019 Board of Directors. This year, the San Francisco Bay Area chapter is led by a dynamic, passionate group of PR pros who are committed to help advance the profession and the professional in this foggy city! In our third installation, we bring you our Immediate Past President and Director of Ethics, John Philip Vernon.

Give me a P-R-S-A!

P: PERSON  

Tell us a little about yourself.

Anyone can claim to practice public relations. Anyone. Edward Bernays, a 20th century pioneer in the field, bemoaned this development. It seems little has changed. If anything, the market is even more crowded with self-proclaimed "public relations experts."

So, as a public relations professional, what can you do? How do you differentiate yourself from the legion of individuals who claim to practice public relations?

You get educated. You seek training and professional development opportunities. You work to deepen your understanding of the rich tapestry that is public relations.

That’s why you joined PRSA in the first place. And that’s …

Welcome to ‘Meet the Board Mondays’, a new series to help you get to know your 2019 Board of Directors. This year, the San Francisco Bay Area chapter is led by a dynamic, passionate group of PR pros who are committed to help advance the profession and the professional in this foggy city! In our second installation, we bring you our Director of Awards and President-Elect (2020), Aida Zepeda-Torres.

Give me a P-R-S-A!

P: PERSON  

Tell us a little about yourself.

Hi! I'm Aida Zepeda-Torres and I'm this year's PRSA SF Bay Area Director of Awards …

I recall the time when I first moved to the Bay Area in 2013 from New York. Given that I was so new to the area, I wanted to network with as many people as possible to get a better understanding of the landscape and to make new connections. One of the individuals who I would later meet a few years later was Michele Horaney. She was Chapter President at the time in 2015 and we met for coffee at the Nespresso Cafe over by Grant and Geary in SF.  I recall Michele letting me know about the PRSA-SF Bay …

Welcome to ‘Meet the Board Mondays’, a new series to help you get to know your 2019 Board of Directors. This year, the San Francisco Bay Area chapter is led by a dynamic, passionate group of PR pros who are committed to help advance the profession and the professional in this foggy city! To kick things off, we start with our fearless leader, 2019 President John McCartney.

Give me a P-R-S-A!

P: PERSON  

Who is John McCartney?

John is our chapter’s 2019 President. He’s also the Managing Director of West Coast at Wise PR. A Filipino …

Today, brands demonstrate the value of their comms and PR programs through vanity metrics such as reach, share of voice, or impressions. But as C-suite executives demand to see a direct correlation between PR and real business results, the industry requires a new approach. To become a true business driver, the comms profession must undergo a complete shift to embrace data as part of its storytelling craft. The answer lies in taking a systematic and strategic approach to earned media campaigns through Earned Media Management.

Earned media management provides a strong framework that delivers the much-needed tools and resources …

On behalf of the PRSA-SF board, I want to thank YOU – our members, future members, local students, partners, sponsors, and the whole PR community here in the Bay Area – for such a fun, memorable, and impactful 2018. As I reflect upon the year, I’m reminded of so many highlights, including:

• Trying new things. In the Spring, we enjoyed partnering with the Oakland A’s for a sports PR and journalism panel and night at the ballgame, the first event of its kind in years. We also held a Personality Types program on leveraging your uniqueness for workplace success …