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162 Blog Posts Found

May 13, 2020

What Brands Need to Know About COVID-19 Social Media and Consumer Behavior: A #FridayForum Recap

On Friday, 5/8, our eager community of PR and communications professionals gathered to hear insights from esteemed social media experts and consumer behavior specialists — Cindy Waters, a Digital Strategist Consultant, and Sean DallasKidd, Partner and CCO at Demonstrate. Consumer behavior and social media was the weekly COVID-19 topic we tackled in the Friday Forum series from the San Francisco Bay Area and Silicon Valley chapters. 


Both experts have seen drastic changes in consumer and brands’ usage of social media amongst the pandemic, which was expected. In addition to hearing about how to be agile and adaptable, …

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May 2, 2020

PRSA-SF Bay Area Mentorship Program Kicks Off

Brand new in 2020, we're launching a mentor-mentee program to advance careers in communications. Especially during a global pandemic, we can all use a career cheerleader. Mentorship links mentors and mentees to the community on a deeper level.


First, here are some guidelines:

1. Mentorship period is flexible, and determined by the mentor/mentee. 

2. Age is just a guide. However, we recommend mentors should have 5+ years of experience, with mentees at 0-5 years.

3. Communicate how you like. We suggest either face-to-face or video conferencing within the first month. It's up to pairs to create a schedule.

4. …

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April 7, 2020

The PR profession and COVID-19: This crisis is an opportunity for communicators to show their value

By Sarah Grolnic-McClurg, APR



As the saying goes, every crisis is an opportunity in disguise. The COVID-19 pandemic is such a moment for our profession—weirdly put, this is a great time to be a communicator.

Not that I’m happy about the pandemic. No, not at all! Like many of you, I’ve been worried and have had some bad cabin fever. I’ve #wfh for 20 years as a solo PR practitioner and yet have found myself, for the first time ever, feeling, well, somewhat scared and eerily alone.

At the same time, we're all in this together, which makes …

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March 18, 2020

COVID-19 Update

At PRSA-SF Bay Area, our community revolves around our members. As such, the safety and well-being of our community is paramount. During this time of uncertainty with COVID-19, we’ve made the decision to move our upcoming events virtually for the foreseeable future. Please stay tuned via our Golden Gate Insider newsletter and social media channels for the latest updates on our events and resources. 

As communicators, we know you’re guiding brands, organizations, public entities and teams through this global crisis. For local companies, the Bay Area ‘shelter in place’ mandate is no doubt affecting daily operations. During this time of …

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February 27, 2020

Safeway's PR & Diversity Leader: Teena Massingill

To celebrate and shine a light on Black History Month, we wanted to profile a dynamo Bay Area PR leader who specializes in diversity. Naturally, that led us to the impressive Teena Massingill, Director of Corporate Public Affairs & Diversity at Albertsons Companies and Safeway, Inc. This natural-born storyteller started as a journalist before moving into PR at Safeway.

What was your journey to the field of public relations?

I landed in PR because I’m a storyteller at heart, and I’m always looking for the next
story to share with the world. I fervently believe that, when I was …

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February 27, 2020

Meet the Media: Salvador Rodriguez,


As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Salvador (Sal) Rodriguez, Tech Reporter at, to learn more about his work, what PR pros should expect and how he spends his free time. Oh, and if you don't yet follow him on Twitter (@sal19), you're missing some live entertainment.


How did you get into journalism? Tell us about yourself.

I got into journalism while in high school. At the time, I wanted to be …

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February 18, 2020

Meet the Board: Curie Sevilla, APR, PRSA SF Mentorship Director

We're bringing back our series ‘Meet the Board Mondays,' (adjusted for the Presidents' Day holiday this week) that helps you get to know your 2020 Board of Directors. In this edition, we bring you PRSA-SF Bay Area Director of Mentorship, Curie Sevilla, APR. In her day job, she's a business development & communications strategist for Stanford Conferences.

Give us a P-R-S-A!



I’m Curie Sevilla, and I’m the business development and communications strategist for Stanford Conferences, the team overseeing conferences at Stanford University. Prior to Stanford, I led a marketing services firm in Asia with clients in financial services, …

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February 5, 2020

Q&A with Foggies Small Agency & Campaign of the Year Winner, Landis Communications

This year, we're taking you deeper inside our chapter award program, The Foggies, to learn more about the winners – what makes them tick, how their winning entry came about, how much work went into it, and more. Next up, please meet 2019 Small Agency of the Year & Campaign of the Year winner, Landis Communications. We sat down with President/CEO, David Landis.


Congratulations on your Foggies win! Tell us more about you/your team.

Why, thank you! Landis Communications Inc. (LCI) is so honored to win two inaugural Foggies Awards - for Small Agency of the Year and for Campaign of …

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January 16, 2020

Q&A with Foggies Large Agency of the Year Winner, Ketchum


This year, we're taking you deeper inside our chapter award program, The Foggies, to learn more about the winners – what makes them tick, how their winning entry came about, how much work went into it, and more. Next up, please meet 2019 Large Agency of the Year winner, Ketchum. We sat down with Ketchum Partner, Executive Creative Director and SF Marketplace Lead, Sue Maloney.


Congratulations on your Foggies win! Tell us more about you/your team.

We were so delighted to be named large agency of the year at the Foggies!  We represent the San Francisco marketplace of …

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January 7, 2020

Presidents Message from Jenna Watson Gudgel

Happy new year and welcome to 2020, fellow PR pros & community!

A check-in, a name badge, and new faces. Another mixer in the city, but little did I know, this PRSA-SF mixer back in 2016 would connect me to my current four-year PR role in the HR professional development space. I was thankful to have crossed paths that night with a friend from the 2012 PRSSA National Conference in San Francisco. This friend got me connected to a colleague who knew someone who was hiring, and the timing could not have been better. I had made attending PRSA-SF programs …

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