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This year, we're taking you deeper inside our chapter award program, The Foggies, to learn more about the winners – what makes them tick, how their winning entry came about, how much work went into it, and more. Next up, please meet 2019 Large Agency of the Year winner, Ketchum. We sat down with Ketchum Partner, Executive Creative Director and SF Marketplace Lead, Sue Maloney.

Congratulations on your Foggies win! Tell us more about you/your team.

We were so delighted to be named large agency of the year at the Foggies!  We represent the San Francisco marketplace of …

Happy new year and welcome to 2020, fellow PR pros & community!

A check-in, a name badge, and new faces. Another mixer in the city, but little did I know, this PRSA-SF mixer back in 2016 would connect me to my current four-year PR role in the HR professional development space. I was thankful to have crossed paths that night with a friend from the 2012 PRSSA National Conference in San Francisco. This friend got me connected to a colleague who knew someone who was hiring, and the timing could not have been better. I had made attending PRSA-SF programs …

The Public Relations Society of America San Francisco Bay Area Chapter (PRSA-SF), one of the five founding PRSA Chapters, has announced its 2020 Board of Directors. Leaders in their fields, the distinguished group of directors are committed to giving back to the public relations industry through their volunteer roles. 

Representing agencies and in-house brands, the directors work in diverse industries including higher education, technology, cannabis, transportation, video, economic development, healthcare and nonprofit. 

“Our highly engaged chapter membership has voted in a stellar roster of directors for 2020,” said PRSA-SF 2020 President Jenna Watson Gudgel. “This connected and …

By Suzanne Block, Director of Emerging Technology, Merritt Group

Emerging technologies touch every single industry, from health care to the supply chain, and never-ending disruption in the tech industry has shaken up the media. This disruption is forcing journalists to come up with new ways to navigate the tech space. It’s not unusual for journalists to hear about technologies they may not be familiar with or are still in development, like blockchain and quantum computing. News publications are being challenged to answer questions their audience is asking about technology that is foreign to them.

At the same time, …

In the coming months, we're taking you inside The Foggies, to learn more about the winners – what makes them tick, how their winning entry came about, how much work went into it, and more. Next up, please meet Young PR Pro of the Year winner, Katie Parr, a Senior Account Executive at UPRAISE Marketing and Public Relations.

Tell us more about yourself.

 

As a Senior Account Executive at UPRAISE, I am adept at implementing a comprehensive strategy to effectively improve media presence and brand awareness in a cohesive way. I think big before I think …

In the coming months, we're taking you inside The Foggies, to learn more about the winners – what makes them tick, how their winning entry came about, how much work went into it, and more. First up, please meet Professional of the Year winner, Annie Dreshfield. By day, Annie serves as Head of Communications and Content Marketing for Scoop, the largest enterprise carpooling solution in the United States. Let's dive in. 

Tell us more about you/your team.
As the Head of Communications and Content Strategy at Scoop, the largest enterprise commute solution in the country, I lead all communications …

The Public Relations Society of America San Francisco Bay Area Chapter (PRSA-SF), one of the five founding PRSA chapters, has announced the winners of its inaugural awards program, The Foggies. The chapter held an awards ceremony on October 29, where it recognized the San Francisco Bay Area’s best public relations and communications programs and the brightest professionals who bring them to life. 

The prestigious program was open to public relations and communications professionals from agencies, in-house teams, and nonprofits. 

Winners include:

• Small Agency of the Year (1-20 employees) – Landis Communications
• Large Agency of the Year …

The Public Relations Society of America San Francisco Bay Area Chapter (PRSA-SF), one of the five founding PRSA Chapters, has named its inaugural awards program ‘The Foggies’ and will hold an awards ceremony on October 29. The chapter asked its community to vote on its favorite name for the awards, and its members chose ‘The Foggies,’ aptly named for San Francisco’s famous fog. The awards recognize the San Francisco Bay Area’s best public relations and communications programs and the brightest professionals who bring them to life.

Open to all public relations professionals in the San Francisco Bay Area, PRSA members …

As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Abrar Al-Heeti, Staff Reporter at CNET Culture to learn more about the work she does on a daily basis, how to best work with her and her hobbies and interests.

How did you get into journalism?

I've always loved writing. I used to write short stories and poems as a kid, and as I got older I looked for ways to turn that passion into a career. My sister, who's …