By Mitchell Friedman, EdD, APR

It’s September. That means it’s ethics month in PRSA, and an appropriate time for every PRSA member to ask themselves: what does it mean to be an ethical public relations practitioner in 2020?

I believe developments in the past nine months have fundamentally changed how we need to think about our responses to this question. The pandemic and heightened attention to racial injustice in the U.S., among other events, have raised myriad complex, emotionally charged issues. We can no longer avoid these issues; social media stokes the flames so we have to make …

By Katina Tinka Bush, PRSA-SF Awards Director

In these uncertain times, we are excited to continue our awards program this year and provide an opportunity for Bay Area public relations professionals to celebrate their successes over the past year. We could all use something to celebrate, right?

As you know, the PRSA San Francisco Bay Area Chapter Awards Program (The Foggies) recognize the Bay Area’s best public relations programs and the brightest professionals who bring them to life. As you prepare your submissions, we wanted to share some helpful hints and answers to your most asked …

By Christophe Abiragi, Report Mule Founder

It’s called the custom search engine (CSE). Rather than getting lost in the noise of searching the entire internet, you can create your own search engine with just the publications that are most important.

To give you an idea of how it looks, here’s a CSE that only includes sites that publish press releases (PR Newswire, BusinessWire, Marketwatch, and PR Web). If you’re writing a press release and want to see what competitors or others in the same industry have put out recently a quick search here will get you what you need. …

Guest post by Andrea Holland, Founder of RemotePRJobs.com

When I started remote working in 2014, I was a mess. I would literally roll out of bed, make a cup of coffee, open up my laptop and….all of a sudden it was 4:30pm. I hadn’t moved. I had gotten up a few times to grab some food (which I then brought back to my computer), walked around the apartment a couple times when I needed a stretch break, but that was it. The day was nearly over, and I was still in my pajamas from the night before and hadn’t even …

The Accreditation in Public Relations (APR) is an esteemed credential in the communications industry, conducted by PRSA. To shine a light on the APR, we're kicking off a series of APR Profiles to offer a glimpse into those who've mastered the craft. 

The APR credential certifies your drive, professionalism, and principles, setting you apart from your peers and positioning you as a leader and mentor in the competitive public relations field.

To start, please meet Sarah Grolnic-McClurg, APR. As principal and owner of Pounce PR, Sarah is a media relations and social media maven. She’s a pragmatic pro …

PRSA San Francisco Bay Area Announces Second Annual Chapter Awards, The Foggies, with Expanded Categories

Call for Entries Opens June 15

San Francisco, June 15, 2020 – The Public Relations Society of America San Francisco Bay Area Chapter (PRSA-SF), one of the five founding PRSA chapters, has announced the launch of its second annual awards program, The Foggies, with four new categories. The chapter awards recognize the San Francisco Bay Area’s best public relations and communications programs and the brightest professionals who bring them to life. 

Open to all public relations professionals in the San Francisco Bay …

Tell us about yourself and Entech Network Solutions.

Hi, my name is Valerie Haweny, and I am the Managing Partner at Entech. We are a boutique Women Owned Human Resources Consultancy firm specializing in talent acquisition, executive recruitment, business consulting, and career coaching. We have been recruiting in the digital media, marketing, advertising, and technology verticals nationwide since 1999. 

I personally have over 20 years of HR and recruitment experience. I have helped thousands of candidates find new opportunities on both the brand and agency side. Some of our clients include, Lowe’s, RCN, Amazon, GroupM, Omnicom, Ogilvy, Jellyfish, AdTheorent, …

We are deeply saddened and frustrated by the senseless murder of George Floyd and those who have lost their lives to police brutality and systemic racism. The PRSA-SF Chapter stands in solidarity with our black colleagues and friends during this painful time. Diversity and inclusion has long been a key tenet of our chapter and will continue to be long after this current cycle of media attention fades. As communicators, and humans, we have an ethical responsibility to use our voice and stand for truth and justice. We embrace the responsibility and are committed to amplify our voices and continue …

Diversity and Inclusion Must Be Strengthened Amid Pandemic

As we continue navigating our “new normal,” diversity and inclusion will undoubtedly need to be a critical component of any forward-thinking office culture. Perhaps more importantly, cultivating inclusive spaces in the workplace that celebrate our differences and unique skill sets not only makes “business sense,” but “common sense” - simply put, it’s the right thing to do.

Recent developments, none so highly-profiled as the global pandemic, have made this ever more prominent in both our personal and professional lives. The COVID-19 crisis forced many of us to adopt new habits and lifestyle …

By Jennifer Tang, Board Member & Director of Programs, PRSA SF Bay Area Chapter

At last week's #FridayForum, we heard from Porter Novelli’s VP of Marketing Research & Insights Whitney Dailey and EVP / Global Lead of Innovation & Impact Practice Sandy Skees. The duo shared the firm’s newest proprietary COVID-19 Tracker, a benchmark study examining American expectations of companies during the coronavirus pandemic. The Tracker has 1,000+ responses, and it continues to prove that purpose is the path forward, not only during this crisis, but also into the future. 

The study includes many inspiring …