September 25, 2020
Rethinking What Ethics Means in Public Relations
By Mitchell Friedman, EdD, APR
It’s September. That means it’s ethics month in PRSA, and an appropriate time for every PRSA member to ask themselves: what does it mean to be an ethical public relations practitioner in 2020?
I believe developments in the past nine months have fundamentally changed how we need to think about our responses to this question. The pandemic and heightened attention to racial injustice in the U.S., among other events, have raised myriad complex, emotionally charged issues. We can no longer avoid these issues; social media stokes the flames so we have to make …