January 16, 2019
Anyone can claim to practice public relations. Anyone. Edward Bernays, a 20th century pioneer in the field, bemoaned this development. It seems little has changed. If anything, the market is even more crowded with self-proclaimed "public relations experts."
So, as a public relations professional, what can you do? How do you differentiate yourself from the legion of individuals who claim to practice public relations?
You get educated. You seek training and professional development opportunities. You work to deepen your understanding of the rich tapestry that is public relations.
That’s why you joined PRSA in the first place. And that’s ...