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124 Blog Posts Found

April 15, 2019

Path to APR: Q&A with Catherine Brozena

Path to APR: Q&A with Catherine Brozena

 

To celebrate APR Month this April, we're bringing you testimonials from APRs themselves. Meet Catherine Brozena, Owner and Creative Director of ColorThisWorld Communications, who shared her path to earning an APR with us. 

 

Why you decided to seek accreditation?

While I spent many years working in a public relations and communications capacity, much of my understanding of these fields has been gained through experiential learning. I did not come into this work with a formal education in public relations, communications, journalism, or related fields. Until recently, I created communications plans and …

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April 1, 2019

Meet the Board Monday: Cherise Adkins

In our latest edition of ‘Meet the Board Mondays’, a series to help you get to know your 2019 Board of Directors, we bring you PRSA-SF Bay Area Director of Programs, Cherise Adkins. In her day job, she's a Media Supervisor at Edelman.

 

P: PERSON 

Tell us a little about yourself.

I consider myself bi-coastal. I was born and raised in San Jose, California, but have spent most of my adult life on the East Coast, including Washington, D.C., Baltimore and Philadelphia – so my personality is a mix of West Coast charm and East Coast edge! Public relations …

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March 29, 2019

Our 2019 PR Woman of the Year: Netta Conyers-Haynes

March is Women’s History Month and to celebrate, the PRSA San Francisco Bay Area chapter this year recognizes a local woman in PR who has more than 20 years of experience in public relations, internal communications, marketing, and journalism, has worked for two of the biggest technology companies in the world - Google and Facebook, has been a PRSA member since 2004, and has previously served as PRSA San Francisco Bay Area Chapter President. We are proud to announce that the 2019 PRSA San Francisco Bay Area Chapter PR Woman of the Year award goes to Netta Conyers-Haynes, Head of …

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March 27, 2019

Meet the Media Q+A: Owen Thomas of the San Francisco Chronicle

As part of PRSA’s mission to advance the PR profession and the professional, we bring you the Meet the Media Q+A series. In this Q+A, we speak with Owen Thomas, Business Editor at the San Francisco Chronicle to learn more about the work he does on a daily basis and to find out about his hobbies and interests. Owen is also a member of the NLGJA Northern California Chapter.


Tell us the story about how you got into journalism?

I gave the long version to Pacific Standard five years or so ago. The short version is that I …

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March 22, 2019

Q&A: What to expect at next week’s Diversity & Inclusion Speed Networking Mixer

Bay Area Diversity & Inclusion (D&I) organizations are doing amazing work to support underrepresented groups in our community, and next Wednesday, March 27th, we’re giving professionals the chance to meet and mingle with over ten of the leading D&I non-profits in the area. The Diversity & Inclusion Speed Networking mixer we’re co-hosting with our friends at the American Marketing Association SF Chapter will be a fun and informative evening, and we spoke with one of the event organizers, Brad Dressler of the AMA, to find out what awaits attendees:

What is the biggest drive for professionals to attend …

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March 14, 2019

How to Grow a More Diverse & Inclusive PR Workforce

Much work still needs to be done in the PR industry to make it more diverse and inclusive.  

According to the Bureau of Labor Statistics, the ethnic makeup of the PR industry in the U.S. is 87.9% white, 8.3% African American, 2.6% Asian American, and 5.7% Hispanic American. However, in 2045, it’s estimated that whites will comprise 49.7 percent of the population in contrast to 24.6 percent for Hispanics, 13.1 percent for blacks, 7.9 percent for Asians, and 3.8 percent for multiracial populations (PRSA Foundation brief).

The lack of diversity and inclusivity is further reinforced by research conducted …

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March 12, 2019

Guest Post: Using Data Science to Power Your Voice

I have spent the first couple of months in 2019 speaking with my clients about their biggest hopes, dreams, fears, and desires. This includes senior marketing & communications leaders from some of the largest brands in the world, as well as the staff and agencies who support them every day. 

Overwhelmingly, I heard that a lack of credible metrics which prove the value of PR was keeping them up at night. In particular, chief marketers are increasingly unsure about the quality of the content that their teams are producing and how it is really driving engagement.

Earned media is hard …

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March 11, 2019

Meet the Board Monday: Danielle Calhoun

Here's our latest edition of ‘Meet the Board Mondays’, a series to help you get to know your 2019 Board of Directors. In this installation, we bring you Director of Professional Development, Danielle Calhoun. In her day job, she's Director of Platform Strategy at Weber Shandwick.

P: PERSON  

Tell us a little about yourself.

My name is Danielle Calhoun, and I’ve been working in public relations for more than 10 years. I’ve worked with everything from the government, to Spanish wine regions (yes, whole regions, you read that right), to health tech, to razor blades. And my favorite part …

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March 4, 2019

The First Diversity & Inclusion Event of 2019!

Come join us on Wednesday, March 27th when we co-host a Diversity & Inclusion Speed Networking mixer!

The PRSA SF Bay Area Chapter and our very good friends at the American Marketing Association SF Chapter are joining forces again this time to co-host a speed networking event where professionals can meet and mingle with leading Bay Area Diversity & Inclusion (D&I) organizations. Here are the details:

WHEN: Wednesday, March 27, 2019, from 6:00 pm to 8:30 pm

WHAT: Diversity & Inclusion Speed Networking Mixer

WHERE: Werqwise, 149 New Montgomery St, San Francisco - between Mission and Howard …

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February 26, 2019

Celebrating Black-Owned Businesses: Q+A with Glass House Communications Founder & CEO Y’Anad Burrell

As we near the end of Black History Month, we want to celebrate black-owned businesses and to share the story of Glass House Communications Founder & CEO Y’Anad Burrell on how she started her business while offering diverse perspectives on the PR industry. Y’Anad is also a former PRSA San Francisco Bay Area Chapter President and current Chapter At-Large Board Member. She also serves on the PRSA National Diversity & Inclusion Committee.

 

What made you want to start your own business?

When I started my PR agency over 10 years ago, I was coming from a background of having …

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