Our Blog

At PRSA-SF Bay Area, our community revolves around our members. As such, the safety and well-being of our community is paramount. During this time of uncertainty with COVID-19, we’ve made the decision to move our upcoming events virtually for the foreseeable future. Please stay tuned via our Golden Gate Insider newsletter and social media channels for the latest updates on our events and resources. 

As communicators, we know you’re guiding brands, organizations, public entities and teams through this global crisis. For local companies, the Bay Area ‘shelter in place’ mandate is no doubt affecting daily operations. During this time of ...

To celebrate and shine a light on Black History Month, we wanted to profile a dynamo Bay Area PR leader who specializes in diversity. Naturally, that led us to the impressive Teena Massingill, Director of Corporate Public Affairs & Diversity at Albertsons Companies and Safeway, Inc. This natural-born storyteller started as a journalist before moving into PR at Safeway.

What was your journey to the field of public relations?

I landed in PR because I’m a storyteller at heart, and I’m always looking for the next
story to share with the world. I fervently believe that, when I was ...

As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. In this Q+A, we speak with Salvador (Sal) Rodriguez, Tech Reporter at CNBC.com, to learn more about his work, what PR pros should expect and how he spends his free time. Oh, and if you don't yet follow him on Twitter (@sal19), you're missing some live entertainment.

How did you get into journalism? Tell us about yourself.

I got into journalism while in high school. At the time, I wanted to be ...

We're bringing back our series ‘Meet the Board Mondays,' (adjusted for the Presidents' Day holiday this week) that helps you get to know your 2020 Board of Directors. In this edition, we bring you PRSA-SF Bay Area Director of Mentorship, Curie Sevilla, APR. In her day job, she's a business development & communications strategist for Stanford Conferences.

Give us a P-R-S-A!

P: PERSON  

I’m Curie Sevilla, and I’m the business development and communications strategist for Stanford Conferences, the team overseeing conferences at Stanford University. Prior to Stanford, I led a marketing services firm in Asia with clients in financial services, ...

This year, we're taking you deeper inside our chapter award program, The Foggies, to learn more about the winners – what makes them tick, how their winning entry came about, how much work went into it, and more. Next up, please meet 2019 Small Agency of the Year & Campaign of the Year winner, Landis Communications. We sat down with President/CEO, David Landis.

Congratulations on your Foggies win! Tell us more about you/your team.

Why, thank you! Landis Communications Inc. (LCI) is so honored to win two inaugural Foggies Awards - for Small Agency of the Year and for Campaign of ...

This year, we're taking you deeper inside our chapter award program, The Foggies, to learn more about the winners – what makes them tick, how their winning entry came about, how much work went into it, and more. Next up, please meet 2019 Large Agency of the Year winner, Ketchum. We sat down with Ketchum Partner, Executive Creative Director and SF Marketplace Lead, Sue Maloney.

Congratulations on your Foggies win! Tell us more about you/your team.

We were so delighted to be named large agency of the year at the Foggies!  We represent the San Francisco marketplace of ...

Happy new year and welcome to 2020, fellow PR pros & community!

A check-in, a name badge, and new faces. Another mixer in the city, but little did I know, this PRSA-SF mixer back in 2016 would connect me to my current four-year PR role in the HR professional development space. I was thankful to have crossed paths that night with a friend from the 2012 PRSSA National Conference in San Francisco. This friend got me connected to a colleague who knew someone who was hiring, and the timing could not have been better. I had made attending PRSA-SF programs ...

The Public Relations Society of America San Francisco Bay Area Chapter (PRSA-SF), one of the five founding PRSA Chapters, has announced its 2020 Board of Directors. Leaders in their fields, the distinguished group of directors are committed to giving back to the public relations industry through their volunteer roles. 

Representing agencies and in-house brands, the directors work in diverse industries including higher education, technology, cannabis, transportation, video, economic development, healthcare and nonprofit. 

“Our highly engaged chapter membership has voted in a stellar roster of directors for 2020,” said PRSA-SF 2020 President Jenna Watson Gudgel. “This connected and ...

By Suzanne Block, Director of Emerging Technology, Merritt Group

Emerging technologies touch every single industry, from health care to the supply chain, and never-ending disruption in the tech industry has shaken up the media. This disruption is forcing journalists to come up with new ways to navigate the tech space. It’s not unusual for journalists to hear about technologies they may not be familiar with or are still in development, like blockchain and quantum computing. News publications are being challenged to answer questions their audience is asking about technology that is foreign to them.

At the same time, ...

In the coming months, we're taking you inside The Foggies, to learn more about the winners – what makes them tick, how their winning entry came about, how much work went into it, and more. Next up, please meet Young PR Pro of the Year winner, Katie Parr, a Senior Account Executive at UPRAISE Marketing and Public Relations.

Tell us more about yourself.

 

As a Senior Account Executive at UPRAISE, I am adept at implementing a comprehensive strategy to effectively improve media presence and brand awareness in a cohesive way. I think big before I think ...